Threedium Hosts Global Brands During Metaverse Fashion Week | News


LONDON–(BUSINESS WIRE)–March 23, 2022–

Threedium will host a collection of designer boutiques as well as 3D apparel from global brands participating in Metaverse Fashion Week ( at Decentraland from March 24-27. Dozens of brands as well as digital web3 brands will be showcased alongside global sponsors attending the event in the Threedium Plaza built in partnership with Renovi Studios.

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Threedium has created 3D wearables for avatars, virtual shopping experiences for brands, and will showcase the best in fashion and retail at the festival starting March 24, 2022. (Graphic: Business Wire )

Fashion week will feature some of the most cutting-edge brands and styles including DKNY, Tommy Hilfiger, Paco Rabanne, Dolce & Gabbana, Etro, Charles & Keith and Prive Porter, as well as popular Web3 brands such as DeadFellaz, FangGang and Mortivers. Visitors to the mall will be able to experience the fashion event virtually, attend the immersive “Taste of the Future” space for exclusive content, experiences as well as participate in physical and digital drops.

Other notable activations from global brands participating in the immersive experience during Metaverse Fashion Week include:

  • Threedium and Craft Worldwide team up with McCann Detroit to showcase GM wearables. GM will showcase the latest innovation in electric vehicles and usher in a new era for the GM brand, highlighting the electric and dynamic look that represents the future of General Motors.
  • “Taste of the Future” is Diageo’s testing and learning space for exploring the next generation of virtual brand experiences. It will feature experiences such as virtual socializing, exclusive cocktails, signature personalized virtual clothing, and exclusive mixology kits to try at home. All of them are available on the brand square.
  • DKNY is offering avatars a unique and immersive experience for this virtual retail exhibition – themed around its Spring 2022 “Do Your Thing” campaign. The campaign reinforces the values ​​intrinsic to the brand ethos – individuality and self-expression, both encouraged and reinforced in the metaverse.
  • CHARLES & KEITH’s eye-catching stand will showcase their icons of the season: the candy-colored Koa shoulder bag and the playful Alex tie sandals. Explore the brand’s beautiful campaign visuals and try digital wearables similar to a physical store experience. The brand will also give away free Koa bags and Alex sandals to the first 1,000 visitors to its stand; Back in the real world, twenty exclusive micro Koa bags are also up for grabs via a contest on social media.
  • Prive’ Porter takes a leap into the metaverse by issuing authentication NFTs of its rare and exclusive handbags. For the first time, buyers of these genuine, coveted, and collectible luxuries will be available for sale in the Metaverse.
  • PHYGICODE, metaverse consortium and brand incubator, launches its first phygital brand offer with festival clothing brand, Wyld Flwr. Featuring a digital capsule collection inspired by Wyld Flwr’s physical line, “PHYGICODE x WYLD FLWR” showcases Trinidad and Tobago’s extraordinary talent in physical and digital fashion. Wyld Flwr is inspired by the Trinidad Carnival and Burning Man, and aims to empower women to experience true freedom and self-expression, and to provide financial independence for women who make line.

During the opening events, Threedium & Decentraland will welcome Cathy Hackl as the first-ever official president of Metaverse Fashion Week. Cathy’s ongoing contributions and support to the web3 and luxury fashion industry make her the perfect host to chair this groundbreaking event. She is one of the industry’s most sought-after metaverse and web 3 strategists and the mind behind some of the most successful luxury and beauty metaverse campaigns to date, including working with clients like Clinique, Asprey , P&G and many more. She will also be present in avatar form after her live hologram.

Additionally, Threedium and Futures Intelligence will work with 8i, one of the world’s leading volumetric capture studios, to deliver Cathy Hackl’s welcome speech in the form of a hologram broadcast live in the luxury mall. The technology will allow Cathy to appear in her physical form in the metaverse, surrounded by the fashion avatars present at MVFW.

“It’s an honor to chair Metaverse Fashion Week and I’m thrilled to be working with Threedium, Decentraland, Boson Protocol and all the brands to make MFVW a success,” said Hackl. “Very soon, I will also be sharing more information about the designers who will dress me in hologram and avatar form for this event, which I hope will become a constant in the industry calendar. fashion.”

Agustin Ferreira, Head of the Decentraland Foundation, said, “Thredium’s groundbreaking work in e-commerce truly sets the standard in the industry. Being able to combine their expertise with the visionary Cathy Hackl, in an unprecedented virtual experience, is a major blow for Fashion Week. This will undoubtedly be a highlight of the event.

Threedium has partnered with domestic brand partners and fashion brands to showcase 3D apparel in this inspiring and innovative format as part of Metaverse Fashion Week for these global brands to join in the excitement around the Metaverse. Customers will be able to shop and socialize the same way they do in real life, as we move seamlessly between the real world and the ever-growing digital world within the metaverse.

About Threedium

Threedium is a 3D engine. We believe that democratizing the creation and distribution of 3D and AR experiences represents our greatest opportunity to improve the way people buy and sell products.

About Decentraland

Decentraland is a decentralized virtual social platform powered by the Ethereum blockchain. Within the Decentraland platform, users can create, experience, and monetize content and applications. Decentraland is unique in that it is owned and governed by the people who use the platform every day. Through the Decentralized Autonomous Organization (DAO), users can submit proposals to the owners of MANA (decentralized currency) and LAND (decentralized ownership) to vote.

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SOURCE: Tridium

Copyright BusinessWire 2022.

PUBLISHED: 03/23/2022 10:00 AM/DISC: 03/23/2022 10:02 AM

Copyright BusinessWire 2022.