A Dior Saddle bag splashed with a cheeky 2000s monogram. The Fendi Baguette, worn by Carrie Bradshaw in 2000 as in 2021. A new-season Bottega Veneta clutch for a fraction of the retail price.
Scrolling through Vestiaire Collective is like coming across a second-hand sartorial paradise, a treasure trove of second-hand Prada and salvaged Saint Laurent. Except that here, no musty smells or shabby cardigans.
Founded in 2009 to help stylish Parisians clean out their closets, the resale app has grown into a global powerhouse with 15 million members and a catalog of 3 million luxury pieces.
And today, she is launching her new brand identity, “Long Live Fashion”.
The sentiment is simple: with 92 million tons of textile waste going to landfill every year, it’s time to extend the life of our clothes. Resale platforms offer a new circular model – and allow you to indulge your fashion habit without adding to that alarming mountain of clothes.
“Since the creation of Vestiaire Collective, we have always been driven by the desire to break the rules… It is in our DNA to challenge the status quo and rethink the way people consume fashion today and for a better future,” says Fanny. Moizant, co-founder and president of the platform. “Today we want to celebrate our global community of fashion lovers as they help transform the fashion industry for a more sustainable future.”
The campaign also features ‘The Collective’, five puppets created from recycled fashion, each representing a different aesthetic and showcasing the wide spectrum of contemporary secondhand. There’s Miss Classique, which showcases a selection of refined classics (think Max Mara trenches and Celine bags); and Lady Green, who loves low-impact vegan leather and fashion designers Vivienne Westwood.
Shop select editions or browse freely through pieces ranging from mid-level designer to downright decadent. “The most expensive piece we ever sold was a Hermes Birkin bag priced at A$195,000,” Moizant shares, adding that Vestiaire Collective has a thorough authentication process, with specialist centers in France, the United States United States, Hong Kong and the United Kingdom.
Statistics show that the resale market is growing rapidly. “It’s growing 20 times faster than the entire fashion industry,” says Moizant. “We recently conducted a global survey of consumer awareness and attitudes towards resale, and more than 40% said they now buy and sell more second-hand clothes than five years ago.”
Second-hand is no longer a last resort, as Vestiaire Collective’s offer proves – and with such coveted cast-offs, why not try your hand at modern thrift? Long live fashion.