The Japanese beauty and personal care market is expected to grow at a CAGR of over 6.25% during the period 2022-2027


DUBLIN, April 08, 2022–(BUSINESS WIRE)–The “Japan Beauty and Personal Care Market (2022-2027) by Products, Outlook, Distribution Channel, Category, Competitive Analysis and Impact of Covid-19 with Ansoff Analysis” report has been added to from offer.

The Japanese beauty and personal care market is estimated to be worth USD 15.8 billion in 2022 and is expected to reach USD 21.39 billion by 2027, growing at a CAGR of 6.25%.

Market segmentation

  • The Japanese beauty and personal care market is segmented on the basis of product, outlook, distribution channel and category

  • Products, the market is categorized into hair care products, skin care products, bath & shower, oral care, cosmetics & makeup, and beauty tools & accessories.

  • Outlook, the market is categorized into vegan, organic and inorganic.

  • Distribution channel, the market is categorized into specialty retail stores, supermarkets/hypermarkets, convenience stores, drugstores/drugstores, and online retail channels.

  • Category, the market is categorized into Masse and Premium.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and assess the position of companies based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors considered for analysis are financial performance over the past 3 years, growth strategies, innovation score, new product launches, investments, market share growth, etc

Ansoff analysis

The report presents a detailed analysis of the Ansoff matrix for the Japanese beauty and personal care market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design business growth strategies. The matrix can be used to assess approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

The analyst analyzes the Japanese beauty and personal care market using the Ansoff Matrix to provide the best approaches a company can take to improve its position in the market.

Based on the SWOT analysis done on the industry and industry players, the analyst has designed appropriate strategies for market growth.

Market dynamics





Companies cited

  • Kao Corporation

  • Shiseido Company, Limited

  • KOSE Company

  • POLA Orbis Holdings Inc

  • SK-II

  • Koh Gen Do

  • Adonis International Co., Ltd.

  • FANCL Company

  • Mandom Company

  • makanai

  • HRC

  • Sekkisei

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