Home Luxury brand The Handsome fashion powerhouse launches a high-end beauty brand o …

The Handsome fashion powerhouse launches a high-end beauty brand o …

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(MENAFN – Trend News Agency) South Korean fashion company Handsome Corp. announced on Sunday that it would launch a cosmetics brand for the first time.

Handsome, a subsidiary of the Hyundai Department Store group, said premium skincare brand oera will open its first store in the department store’s Apgujeong outlet in south Seoul.

The skin care line with lotion, skin, serum and cream are all made in Switzerland, Handsome said, adding that it will add more beauty products to the line later this year.

The main products are priced high on average between 200,000 and 500,000 won (US $ 422), with the most expensive bottle at 1.2 million won, Handsome said.

It is the first time for the fashion retailer, founded in 1987, to venture into another industry.

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