At the crossroads of fitness and fantasy life the precious virtual experience in Mordor where participants practice equivalent distances covered by their favorite Hobbits. The incentive? Revenue a rewarding bespoke medal at the end of each challenge and completing the collection of five trails, from the peaceful Bag End to the fiery Mount Doom.
Sports fans and fans of this iconic film franchise are invited to become observers of Frodo and Sam’s quest from the Shire to the dark environs of Mordor. A made-to-measure Map of Middle Earth has been integrated into The Conqueror Challenges app where users are taken on an immersive journey to destroy the One Ring.
You must complete one challenge to unlock another by tracking and recording progress in the app – run, bike, swim or just walk the challenge distance. Each challenge comes with stories and postcards of the exact locations where Frodo and Sam were on their journey.
One cannot succeed without company in THE LORD OF THE RINGS and joining forces is also valued in these challenges. The Conqueror Challenges app has introduced a special new feature for creating a community of at least two members.
Once a user completes The Shire, the medal will also arrive, along with a beautifully crafted ring. The challenge is to keep it secret, keep it safebecause he must stay until the last challenge and be literally thrown into the fires of Medal of Mordor – it will have a special side on the front where to place the One Ring. Gamification at its best!
“We are extremely excited to announce the global launch of THE LORD OF THE RINGS Series of virtual challenges. Everyone loves the iconic film trilogy and we wanted to take our virtual challenge community on an epic adventure as they take the One Ring from The Shire to Mount Doom. It’s a true intersection between fitness and fantasy and we’re thrilled to immerse fans in the world of Middle-earth.” Adam El Agez, CEO of The Conqueror Virtual Challenges.
From now on, attendees can register for the challenges as a single entry (a code to access a challenge) or as a bundle (the 5 challenges combined).
This is a limited edition event series. Challenges will only be available for a specific time. The details of the registration for the challenges in single or bundle version and the available distances can be found on the dedicated landing page, easily accessible here.
About Conqueror Challenges
The Conqueror’s Challenges are a series of virtual fitness events that anyone in the world can attend, anywhere, anytime. Conqueror Challenges have helped over 400,000 people from over 100 countries stay motivated to exercise by challenging themselves to complete the equivalent distance of famous routes and trails around the world every time they exercise. For more information visit, www.theconqueror.events.
About Warner Brothers Consumer Products
Warner Bros consumer products. (WBCP), part of WarnerMedia Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with top licensees worldwide on an award-winning range of toys, fashion, home decor and publishing inspired by WarnerMedia’s biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swimming. With innovative global licensing and merchandising programs, retail initiatives and promotional partnerships, WBCP is one of the world’s leading retail licensing and merchandising organizations.
SOURCE The Conqueror