Home American fashion company Superdry, Appledore and Immersive Labs: an overview of the latest South West offerings

Superdry, Appledore and Immersive Labs: an overview of the latest South West offerings


A number of businesses in the Southwest made major deals last week.

Companies from a wide range of industries including retail, technology, recruiting, and digital services are among the companies to make the list.

A former Dyson engineer landed funding for his invention to clean up the world’s oceans, while fashion retailer Superdry has partnered to create a sustainable clothing line.

Here, we take a closer look at companies that have made deals in the region. In no particular order …

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Superdry and Versarien

Superdry to collaborate with Versarian on clothing line

Fashion chain Superdry and advanced engineering materials company Versarien have announced a partnership to create a sustainable clothing line.

Versarien creates commercially viable products from graphene, a material made of a single layer of carbon atoms, for the automotive, apparel, biomedical and aerospace industries.

Superdry will use Versarien’s technology to produce long-lasting garments with less design environmental impact.

As part of the deal, Superdry will have access to Versarien’s scientists and laboratories in Manchester and Cambridge, with the aim of creating clothing “like no other on the market”.

The companies said the product line they would produce as part of the three-year business collaboration would utilize the thermal and moisture management properties of graphene when worn in extreme climates.


Adam Root is the founder of Matter
Adam Root is the founder of Matter

A former Dyson engineer hoping to tackle the problem of microplastic pollution in the world’s oceans has landed a £ 150,000 investment for his tech start-up.

Bristol-based Adam Root, who is also a scuba diving instructor, secured funding from the British Design Fund (BDF) for his company Matter, founded in 2017.

Mr Root said he was inspired to start the business after discovering the scale of the global problem with microplastics – tiny pieces of plastic that damage the ocean’s food chain – and believed he could use his skills and his experience in designing a solution.

The entrepreneur now plans to use the cash injection to develop its technological solution for capturing, harvesting and recycling microplastics.

Opus Talent Solutions

Amy Golding, Managing Director of Opus Talent Solutions Group
Amy Golding, Managing Director of Opus Talent Solutions Group

Bristol-based recruiting firm Opus Talent Solutions was acquired by UK private equity firm Graphite Capital as part of an off-market management buyout.

Opus, based at Portwall Lane in Redcliffe, specializes in the technology and renewable energy markets and has more than 1,000 customers in more than 50 countries.

The company employs 300 people in eight offices, including Bristol; Manchester; London; Amsterdam in the Netherlands; Sydney in Australia; and New York, Tampa and Dallas in the United States.

The management buy-out is led by CEO Amy Golding and President James Kelly. Opus founder Darren Ryemill sold his stake as part of the transaction and the management team are reinvesting a substantial portion of their proceeds.

Business financial advisory firm Clearwater International advised the transaction.

International brands of mandarin

Mandarin's Plymouth base in Sisna Park, Estover
Mandarin’s Plymouth base in Sisna Park, Estover

An American company that has been described as the “future of licensing” and that works with some of the world’s most famous companies has acquired the brand and apparel company Plymouth Mandarin International Brands.

US e-commerce giant Trevco has said it is predicting “European dominance” after taking over the Estover-based company. Trevco, which touts itself as a leader in the U.S. e-commerce market, said the deal means it will break into the European e-commerce market.

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The Michigan-Utah-headquartered company is a licensing giant that dominates the US e-commerce market through technology-driven innovation. It has over 1,000 licensing partners in industries such as culture, entertainment, music, education, sports and esports.

Mandarin International Brands consists of three trading companies: Frontline Image Ltd, Mandarin Creative Ltd and Mandarin Licensing Ltd. Incorporated in 2007, the group has over 20 years of experience in the design, manufacture of clothing, brand development and licensing.

Immersive laboratories

James Hadley is the founder of Immersive Labs

Bristol-based Immersive Labs acquired an American technology company to strengthen its cybersecurity training offering for businesses.

The company said it has reached a deal to buy Pennsylvania-based Snap Labs for an undisclosed amount, and will integrate its technology into its own platform, which can identify gaps in cyber skills. of a workforce.

The fast growing company, based in Runway East in Redcliffe, said the software will allow it to simulate situations such as cybersecurity breaches with “a new level of realism.”

Immersive Labs, which counts Airbnb, Deutsche Bank and Met Police as clients, said the new system will allow clients to run cyber-crisis labs and exercises in a cloud-based replica of their own organization.

According to the firm, this will allow technical teams in companies to build multiplayer simulations, customized for specific environments and roles.


The Salocin Group management team, from left to right, Jeremy Fisher, Nick Dixon, Rob McGowan, Stuart Fenlon.
The Salocin Group management team, from left to right, Jeremy Fisher, Nick Dixon, Rob McGowan, Stuart Fenlon.

The Bath-based company, which provides data analytics services to global companies such as Shell and Jaguar Land Rover, was acquired by a marketing services group for £ 14.8million.

Edit, which specializes in customer data solutions, was acquired by the new Salocin group from its former owners, IT service management company Kin and Carta.

The deal for Edit, which employs more than 120 people in Manvers Street offices in Bath city center and London, was funded by an investment from private equity firm NVM.

The transaction is the first for the Salocin Group, the acquisition vehicle of veteran Marketing Director Nick Dixon, as part of its strategy to build a portfolio of technology and data driven marketing services.

Milk and Tweed

The Milk and Tweed team in the company's new office in Chippenham, Wiltshire.
The Milk and Tweed team in the company’s new office in Chippenham, Wiltshire.

A fast-growing digital agency in Wiltshire is aiming for a turnover of £ 1million after buying a partner company and moving into new offices.

Milk and Tweed, which creates websites, logos and branded designs for businesses, acquired web design company Boson Media after three years of working together.

The two companies merged last April, but Milk and Tweed Creative Director Jake Jeffries bought Boson Media directors Steve Healy and Richard Anderson to start a business.

The deal comes as Milk and Tweed has moved to a new base in central Chippenham, the Avon Reach office development in Monkton Hill.

The company, which is on track to achieve a record turnover of £ 500,000 this year, has one of England’s biggest grassroots leagues, the Junior Premier League, and law firm Goughs Solicitors among his clients.


An aerial image of the Appledore shipyard in North Devon
An aerial image of the Appledore shipyard in North Devon

Devon’s Appledore Shipyard has won a £ 2million contract to build a steel pontoon for a lifeboat station on the River Thames.

Harland & Wolff (Appledore) Ltd was selected by London-based Herbosch-Kiere Marine Contractors Ltd to fabricate a steel pontoon measuring approximately 53 m by 14 m and weighing 450 tonnes.

It is intended to replace the existing Royal National Lifeboat Institution (RNLI) tower lifeboat station based under Waterloo Bridge on the north bank of the Thames.

Contract work will include fabricating the foundation, stairs and handrails for the RNLI Lifeboat Station. The work is expected to take around eight months and end in June 2022.

The award of this contract is the first won by the Appledore shipyard since its acquisition by Harland & Wolff Group Holdings Plc and the board of directors considers it to be a major achievement, allowing the ramp-up of the shipyard. Appledore of Harland & Wolff and its workforce. .

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