Home Luxury brand Scottish premiere as luxury Swiss watch brand TAG Heuer opens store

Scottish premiere as luxury Swiss watch brand TAG Heuer opens store


A LUXE Swiss watch brand worn by the rich and famous from Hollywood star Brad Pitt to Formula 1 champion Sir Lewis Hamilton has opened its first standalone store in Scotland.

World-renowned Swiss watch brand TAG Heuer has launched its first stand-alone store in Scotland after partnering with jeweler Beaverbrooks which reopened its Glasgow store in the Silverburn shopping centre.

Family-owned jeweler, Beaverbrooks, has undergone an extensive redevelopment, increasing its footprint in the mall with the introduction of a new luxury boutique from high-end watchmaker, TAG Heuer – the first of its kind in the country.

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Creating new jobs in the region, the new boutique offers a selection of TAG Heuer’s most anticipated launches and heritage pieces, including special editions such as the highly sought-after Carrera Porsche watches.

With 71 stores across the UK, the national jeweler has continued to expand its luxury offering in recent months – the new TAG Heuer boutique is the seventh addition to the Beaverbrooks portfolio and the second to be opened by the brand in course of the last year.

TAG Heuer opened its doors at Glasgow’s Silverburn in partnership with Beaverbrooks

Located next to the brand new boutique, the existing Beaverbrooks store has also undergone a major renovation to create a more immersive shopping experience for customers. The revamped store has also introduced an exclusive ‘Diamond Room’, ideal for shoppers looking for special moments, with a range of luxury bridal pieces, as well as an extensive selection of diamonds, jewelery and watches from major brands.

Anna Blackburn, Managing Director of Beaverbrooks, said: “We are delighted to extend our longstanding and incredibly valuable partnership with TAG Heuer to open its first luxury boutique in Scotland alongside our redeveloped Silverburn store.

“The mall is the perfect location for the new store, and with our new look and feel with a dedicated diamond room to browse special items, we’re confident it will be very popular with customers. We look forward to continuing to provide exceptional levels of personal customer service, expertise and passion for luxury watches and fine jewelry – for our customers, local and further afield.

Heather Pitches, Store Manager at Beaverbrooks Silverburn, said: “Our team is delighted to be part of the first TAG Heuer boutique of its kind in Scotland, as we continue to demonstrate our commitment to developing our expertise and providing the best service. to our customers. We know the new boutique will provide an elevated luxury experience for shoppers in Silverburn, and we are delighted to be able to open our doors to customers with our exceptional offering which includes a dedicated private ‘Diamond Room’ for those more special, personal purchases.

Rob Diver, Managing Director of TAG Heuer UK and Ireland, said he was delighted to continue his retail expansion plan in 2022 with the opening of the first-ever TAG Heuer boutique in Scotland with his long-time Beaverbrooks partner.

Mr Diver said: “The new boutique is located in the Silverburn shopping center outside Glasgow and will offer the full TAG Heuer experience with the brands’ famous collections as well as special editions such as the very popular Carrera Porsche watches. wanted. The team will welcome new customers to the boutique sharing their expertise in finding the perfect timepiece.