Luxury fashion parent company Kering Group has revealed that all of its brands will ditch the fur of future clothing lines. The fashion giant owns notable luxury brands including Saint Laurent and Brioni, completing companies’ complete transition to fur-free policies. Kering’s other brands include Gucci, Alexander McQueen, Bottega Veneta and Balenciaga, all of which have already removed the fur from their clothing lines. The decision to ditch fur now makes fashion houses like Louis Vuitton, Dolce & Gabbana and Fendi among the only luxury designers who have not yet moved away from fur.
Kering announced the decision on Friday via Instagram. The CEO of the Kering group, FranÃ§ois-Henri Pinault, declared that “Leaving fur-free as a group is the right thing to do: we do it out of conviction, for the sake of ethics and modernity” in the declaration on social networks.
The luxury giant is joining a growing list of companies moving away from fur and embracing sustainable, cruelty-free materials. The world’s fur industry is experiencing a setback with countries and companies implementing bans on animal materials.
âFor many years, Kering has sought to take the lead in sustainable development, guided by a vision of luxury inseparable from the highest environmental and social values ââand standards,â said Pinault. Fashion business. âIn terms of animal welfare, our group has always demonstrated its desire to improve practices within its own supply chain and the luxury sector in general. Now is the time to take a new step forward by ending the use of fur in all of our collections. The world has changed, as have our customers, and Luxury must naturally adapt to it.
The decision to remove the fur from the companies’ remaining brands comes after years of backlash from animal rights organizations and consumer demands. In recent decades, fur has fallen into disuse and a growing number of brands have abandoned the material in their clothing collections. Kering’s new focus on sustainable and ethical materials will affect its 15 subsidiary brands. By 2022, all Kering brands will stop using fur on all of their clothing, marking a significant shift in the fashion industry.
âThe future is clearly furless and now one of the world’s largest luxury fashion conglomerates agrees. As markets around the world close their doors to fur products and instead opt for innovative human products, it makes perfect sense that a powerful fashion house like Kering makes this ethical decision, âsaid the CEO of the Humane Society International Kitty Block in a statement. âWe couldn’t be more proud of our long-standing relationship with Kering and its brands and we look forward to continuing to work with them to pave the way for a more friendly fashion world. “
Several other iconic fashion brands have already removed fur from their collections. Beyond fashion brands, some national retailers have also banned the sale of fur products in all stores. Companies such as Canada Goose, Valentino, Oscar de la Renta, Saks Fifth Avenue, Neiman Marcus and others have joined the Fur Free Alliance – the international coalition dedicated to overthrowing the global fur industry.
The Kering Group also announced that it will work with Bolt Threads to incorporate the startup’s innovative mushroom vegan leather into its products. The company plans to reduce its animal leather in its future products in the near future.
Following Kering’s announcement, most major companies have announced their intention or intention to remove fur from future collections. However, some large companies including LVMH (Moet Hennessy Louis Vuitton) have not announced a blanket fur ban. The LVMH group oversees leading brands such as Christain Dior, Givenchy, Marc Jacobs, Fendi, Louis Vuitton, etc.
Animal rights groups believe Kering’s move will help push the international fashion industry to finally pull fur from the limelight. Although the fur industry is experiencing a significant setback, groups including the Humane Society of the United States (HSUS) believe there is still work to be done. As fur bans continue to emerge across the world, companies will feel the pressure to redesign some central clothing collections.
âKering is synonymous with luxury fashion, and with this announcement, it marks a new era for what is considered luxury to now include what is socially responsible, ethical and innovative,â said the policy director of the fashion at HSUS PJ Smith in a statement. “We hope the rest of the fashion industry will notice that they are choosing compassion and innovation over an outdated idea of ââluxury.”
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