Home Fashion Industry Financial Priyanka Chopra Jonas and Nick Jonas Do Their First Fashion Together

Priyanka Chopra Jonas and Nick Jonas Do Their First Fashion Together

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LONDON, July 13. 2022 (GLOBE NEWSWIRE) — Perfect Moment, the luxury fashion and activewear brand, today announced that Priyanka Chopra Jonas, the award-winning actor, producer, philanthropist, activist and entrepreneur and Nick Jonas, the multi- platinum and Grammy-nominated recording artist, songwriter and actor, have partnered with Perfect Moment as investors.

This is the first time the couple have entered into a business partnership within the fashion industry, combining their entrepreneurial expertise with their passion for skiing and the outdoors. Having worn the brand for years, Chopra Jonas and Jonas are loyal fans of the Perfect Moment label. The power couple, who share the same philosophy as Perfect Moment, will play an important role in the brand as it expands its global footprint to enter new markets in Asia and the Middle East, and continues to grow in their biggest markets. , including the UK. and United States.

Additionally, as Chamonix-born Perfect Moment has transitioned from a brand created for extreme sports runners to a fashion label rooted in womenswear, the company plans to once again focus on its apparel collection. for men in order to create a balanced offer for all of its customers. They look forward to working with Nick and Priyanka to bring their vision to life.

Jane Gottschalk, co-founder and creative director of Perfect Moment shared “I can’t think of a more fun, diverse and business-savvy couple to help us take the brand to the next level.” They are admired around the world not only for their talent, but also for their passion for life and impeccable taste. This combination resonates with audiences around the world and perfectly represents the values ​​that Perfect Moment is known for.

Priyanka Chopra Jonas commented “Not having to choose between looking amazing and performing at your highest level is a consumer need that Perfect Moment not only understands, but is embedded in the ethos of this brand. I’m proud to to be a strategic investor and advisor to such a bold and forward-thinking company.We look forward to a bright future.

Nick Jonas added: “Perfect Moment shows how style and performance go hand in hand. It’s my top pick and in our role we believe other ski and snowboard enthusiasts around the world will appreciate the fashion and function of this brand.

CEO Negin Yeganegy adds “The entrepreneurial and creative expertise that Nick and Priyanka bring to the table is invaluable. As Perfect Moment strives to dominate the world of lifestyle fashion, it’s important that we bring in like-minded partners who can elevate the brand even further. Not only do they live and breathe the brand, but their proven track record of successful business endeavors make them ideal partners.

Perfect Moment, best known for its colorful and fashion-forward ski and boardwear, is regularly worn by celebrities, VIPs and high profile influencers.

About Perfect Moment
Perfect Moment was founded in Chamonix, France in 1979 by Thierry Donard, a French runner turned filmmaker. In 2010, the head office moved to Hong Kong and then London after Jane and Max Gottschalk took over ownership of the brand. Over the years, the brand has combined fashion and function in the worlds of skiing and surfing. The Perfect Moment collections marry the extreme demands of nature with the world of fashion. Perfect Moment manufactures and directly distributes the clothing and accessories collections under the Perfect Moment brand through its online store and in exclusive international department stores and multi-brand outlets. For more information, please visit https://www.perfectmoment.com.

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