WENZHOU, China, May 31, 2022 /PRNewswire/ — ZK International Group Co., Ltd. (Nasdaq: ZKIN) (“ZKIN”, “ZK International” or the “Company”), is pleased to announce that Nicki Minaj, the most successful rapper of all time, entrepreneur and media mogul is bringing her artistry and influence to the world of sports betting through a multi-year global partnership with MaximBet, a ZKIN portfolio company.
ZKIN has invested $25 million in MaximBet and currently owns 16% of the company. Mr. Huang, President and CEO of ZKIN, said, “We remain committed and excited about our investment in MaximBet. Competitors in the space have multi-billion dollar market capitalizations and we believe this investment represents a huge benefit to our shareholders that is not reflected in ZKIN’s current stock price.”
Nicki Minaj is known for disrupting the male-dominated rap music industry and plans to do the same with sports betting. As a significant shareholder of MaximBet, Minaj brings her style and philosophy to not only exemplify our brand’s lifestyle, but also to greatly expand her audience. This includes inviting many more women to participate in sports betting. A lifelong sports fan, Minaj will work with MaximBet on branding, merchandise, creative activations, partnerships and fan experiences to bring together entertainment, sports, celebrities and betting.
MaximBet is currently live in the state of Colorado and is set to launch in nine other US states and the Canadian province of Ontariobringing MaximBet’s total coverage to approximately 50% of the legal sports betting market in North America. MaximBet is the only true lifestyle sports betting brand in the industry, rewarding players with real, “money can’t buy” experiences. The innovative partnership with Minaj allows the company to further accentuate experiential sports betting by continuing to capitalize on the explosive growth of the industry. The total addressable market in United States for online sports betting and i-gaming is growing by 32% per year and should reach US$58 billion by 2025, as confirmed by market research firm Eilers &Krejcik.
“I don’t think I’ve ever been so proud of a collaboration,” Minaj said. “Merging business-savvy power moves with my natural, creative, sexy, fun, and forward-thinking expression is so right about this partnership. I’m ready to tap into my full potential as an influential young queen and owner and open the doors for others to dream big Prepare for sexy parties and remember: scared money does NOT make MONEY!!!!HA!!!Place your bets!!!!Let’s- there!!!”
Minaj has 280 million social media followers and is the most followed rapper, seventh most followed musician and 18th most followed person in the world on Instagram. Previous partnerships have been largely successful, including his collaboration with Fendi which immediately sold out everywhere. Fusing her art and fashion, she quickly managed to rekindle the brand’s popularity for items printed with the Fendi logo with a single lyric in her 2018 hit song “Chun-Li.” Minaj recently achieved a similar impact with Burberry, Louis VuittonCrocs, DSQUARED2, Marc Jacobsand more to the point where if she wears an item on social media, it instantly sells online.
“Nicki Minaj is one of the most iconic and influential artists in the world,” said Daniel Graetzer, CEO, MaximBet. “The conversion of entertainment and sports is happening at lightning speed, and we’ve built a brand that can stand at the center of that. Nicki’s experience and business connections open up a wealth of opportunities for MaximBet and her involvement. as an owner will enable us to work together on decisions across all areas of the business.”
For the latest news on MaximBet, please follow the company on Twitter at @MaximBetUSA. For Maxim, follow @maximmag.
About ZK International Group Co., Ltd.
ZK International Group Co., Ltd. is a China-based engineering company that builds and invests in innovative technologies for the modern world. With a focus on designing and implementing next-generation solutions through industrial, environmental and software engineering, ZKIN holds 28 patents, 21 trademarks, 2 technical achievement awards and 10 national and industry standard awards. .
ZKIN’s core business is to design and manufacture patented high-performance stainless steel and carbon steel pipe products that efficiently supply high-quality, highly durable and environmentally friendly drinking water to Chinese people, Asia and European markets. ZK International is certified in quality management system (ISO9001), certified in environmental management system (ISO1401) and holds national industrial stainless steel production license. It has supplied stainless steel pipes for more than 2,000 projects, including Beijing National Airport, “Water Cube” and “Bird’s Nest”, which hosted the 2008 Beijing Olympics. ZK International is preparing to capitalize on the Chinese government’s $850 billion pledge to improve water quality, which has been declared 70% unfit for human contact.
In 2018, ZKIN established its wholly-owned xSigma Corporation to develop innovative software solutions that support its core businesses while exploring new opportunities in smart contracts, distributed ledgers, supply chain management, and blockchain architecture. The xSigma Labs team is comprised of world-class developers and engineers formerly from Facebook, Google, Amazon, Ripple, and 1inch, which recently launched its first DeFi project in fall 2020.
In March 2021, ZKIN announced the establishment of its new wholly owned subsidiary, xSigma Entertainment Limited. It was established as part of ZK’s integrated network of companies focused on developing and investing in innovative software technology platforms. xSigma Entertainment’s mandate is to acquire assets in the fast-growing US gaming market. Sigma Entertainment aims to increase shareholder value by targeting and investing in early-stage online gaming businesses that are primed for exponential growth and releases.
For more information, please visit www.ZKInternationalGroup.com. Additionally, please follow the company on Twitter, Facebook, Youtubeand Weibo. For more information on the Company’s filings with the SEC, please visit www.sec.gov.
MaximBet, owned and operated by Carousel Group and in partnership with Maxim Magazine, is an immersive entertainment and lifestyle experience, bringing together the best of online betting and the coolest real-world experiences on one platform. MaximBet gives players incredible real and virtual access to celebrities, athletes and influencers, and allows guests to truly experience the Maxim lifestyle wherever they live and play. MaximBet is a Major League Baseball (MLB) and National Basketball Association (NBA) Licensed Gaming Operator.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. Without limiting the generality of the foregoing, words such as “may”, “will”, “expect”, “believe”, “anticipate”, “intend”, ” may”, “believes” or “continues” or the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict, many of which are beyond ZK International’s control. Actual results may differ from those projected in forward-looking statements due to risks and uncertainties, as well as other risk factors included in the Company’s filings with the United States Securities and Exchange Commission. Although ZK International believes that the assumptions underlying the forward-looking statements are reasonable, each of the assumptions may prove to be incorrect and, accordingly, there can be no assurance that the results contemplated in the forward-looking statements will be achieved. In light of the material uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be taken as a representation by ZK International or any other person that their objectives or plans will be achieved. ZK International undertakes no obligation to revise any forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unforeseen events.
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SOURCE ZK International Group Co., Ltd.