Home Fashion products Pa Salieu stars in the A-Cold-Wall campaign; Olay signs Quinta Brunson – WWD

Pa Salieu stars in the A-Cold-Wall campaign; Olay signs Quinta Brunson – WWD

0

INSTANT CONNECTION: British rapper Pa Salieu, whose debut single “Frontline” was the most played track of 2020 on BBC Radio 1Xtra, is the latest face of Samuel Ross’ fashion company A-Cold-Wall. Salieu headlines the fall 2022 pre-campaign.

The Coventry artist, who earlier this year took part in Ozwald Boateng’s first London show in 12 years, was styled by Robbie Spencer and photographed by Ken-Tonio Yamamoto.

Pa Salieu presents A-Cold-Wall’s Pre-Fall 2022 campaign.

Courtesy

Salieu said he had an instant connection with Ross the first time they met.

“I try to paint the images of what I’ve seen in my music and that’s exactly what Ross does in his work. He constantly draws influence from his experiences and environment, it is clear to see the essence of the urban environment. He is experienced and reflected in his pieces, straight from his eyes to his art,” he said.

“I felt overwhelmed the first time I was able to browse his collections. He is a great inspiration to me and it is an honor and very motivating to be part of this campaign,” he added.

Salieu is known for blending his Midlands upbringing with his Gambian heritage to create a unique brand of rap that has seen him carve out a place as an innovative new voice in British music.

After collaborating with FKA Twigs and Yussef Dayes, he dropped his latest collaboration “Blessing Me” with Mura Masa and Skillibeng last week. —Tianwei Zhang

BRUNSON’S BEAUTY: Quinta Brunson begins its first partnership in the world of beauty.

The creator and star of ABC’s ‘Abbott Elementary’ – who received three Emmy nominations for the project – is the new face of Olay, which is owned by Procter & Gamble. Brunson appears in her first campaign Monday for the brand’s Retinol 24 + Peptide Night collection.

“It’s an honor to be the new face of such an iconic brand,” Brunson said in a statement. “When I was growing up, society pushed a standard of beauty that was unattainable. Brands told me I had to change everything to be beautiful. It’s exciting to be part of the latest Olay campaign and help change this story. This partnership coming to life as my very first beauty collaboration is truly a “pinch for me” moment.

Olay said part of the reason he tapped Brunson to be the face of the brand is because of the actress and producer’s authenticity and the way she speaks candidly about unrealistic beauty standards. which have always been the norm.

Quinta Brunson is the new face of Olay

Quinta Brunson for Olay.

Courtesy of Olay

“Quinta’s fearless confidence is unmatched, and she represents the ‘Fearless to Face Anything’ confidence we want for all women. When the standard of her own beauty was shaped by society, she decided it was time to share his unique perspective,” Stephanie Headley, senior vice president of Olay and North America Skincare at Procter & Gamble, said in a statement.

Brunson is also a longtime fan of the brand, saying she grew up watching her mother use Olay skincare products.

Brunson got his breakout role this winter with the mockumentary-style ABC show, “Abbott Elementary,” which follows a group of teachers at a predominantly black elementary school in Philadelphia. Brunson created and stars in the series, which she was inspired to write based on her mother’s schooling career.

“Abbott Elementary” received seven Emmy nominations this year, including Outstanding Casting for a Comedy Series, Outstanding Comedy Series, Outstanding Lead Actress in a Comedy Series, and Outstanding Writing for a Comedy Series. The show has been renewed for a second season, which will debut in September. —Layla Ilchi

NATURAL EVOLUTION: Biolage, the professional hair care brand, has obtained a new certification.

The brand has reformulated its entire assortment to meet vegan and cruelty-free standards, earning a Leaping Bunny certification. All of the brand’s packaging is now made with 100% recycled plastic, with the exception of bottle caps.

A press release from the brand indicates that the packaging change would save more than 30 tons of virgin plastic per year.

Mounia Tahiri, senior vice president of brand and head of US brand, said the brand’s more eco-friendly chapter was a natural next step. “We do this to stay true to the mission of the founder of this brand. We are always trying to modernize,” she said. “It’s still the iconic white bottle, but we’re modernizing the look and feel to meet the needs of our consumers and stylists today.”

The trip was not smooth on the road. Products were reformulated to stay true to consumer experiences, and products that didn’t measure up were discontinued.

“It has been a year of very committed chemists working with marketing and Cruelty Free International. It’s been an intense year,” said Rafael Lopes, Vice President of Global Marketing for Biolage. “It’s an important step, and it’s really part of the natural evolution of the brand.”

Reducing formulas was also part of the plan to meet aesthetic trends.

“There’s been a rediscovery of the Biolage brand, professional performance you can trust, centered around the idea of ​​soft, conditioned hair,” Tahiri said.

Lopes added, “What we see is what we saw in the makeup segment a few years ago when no-makeup makeup was booming. We see that when it comes to hair, consumers want to wear their natural, beautiful hair without overdoing it.

The decision comes as consumers pay more attention to sustainability – and their hair too. As WWD reports, hair care is still the fastest growing prestige beauty category; and Biolage reportedly performed well at Ulta Beauty in the retail giant’s latest earnings call.

Trade shows are still the company’s growth engine, Tahiri said. “Salons are definitely back,” she continued. “The comeback has been amazing. We continue to see that consumers are looking for real connection in the living room…they want an experience. There’s no better way to deliver this than the living room. —James Manso

SPOILING: The creations of Charlie Le Mindu, who takes the craft of hairdressing to new, even otherworldly dimensions by weaving braids into clothes and sculptures, will be auctioned off at Artcurial this fall.

On October 5, at the close of Paris Fashion Week, at 3 p.m. CET, a selection of emblematic works by the artist will go under the hammer of the auction house on the right bank. Twenty-one Le Mindu creations are on the agenda, including “Blonde Lips”, worn by Lady Gaga in her “Bad Romance” clip, which garnered 1.5 billion views. Made of natural hair, silk and polyurethane foam, the oversized lips were perched on her head.

Le Mindu’s crazy creations starred in her Haute Coiffure shows, which took place mainly in London. These had names such as “Gold Sabah”, “Metal Queen”, and “Girls in Paradise”.

“Florescent Species”, another work of art, resembles a huge fluorescent jellyfish, with a gray-purple top and greenish tentacles that cover the wearer’s face. This was part of Le Mindu’s Spring 2014 Haute Coiffure collection, presented in Paris in January of the same year.

“The works of Charlie Le Mindu are the very embodiment between Haute Coiffure and Haute Couture,” said Clara Vivien, specialist in luxury fashion and accessories at Artcurial, in a press release. “We are proud to be the first to offer the work of this extraordinary plastic artist at auction.

“What I’m looking for are details, and what’s the message behind beauty, basically,” Le Mindu said in a WWD article published in December 2020. “I don’t care if something is beautiful [visually], because we all have a different perception of what beauty is. I want to see a message behind this. —Jennifer Weil