NEXR Technologies supports International Brands Company as a technology partner in the digitalization of the product development process

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DGAP-News: NEXR Technologies SE / Keyword (s): Alliance
14.10.2021 / 07:30
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NEXR Technologies supports International Brands Company as a technology partner in the digitalization of the product development process

Berlin, October 14, 2021

NeXR Technologies SE (XETRA: NXR) attracts another partner for its AvatarCloud platform. With IB Company KG, NeXR Technologies has entered into a deep technology partnership to optimize the product development process in the digitization of garments.

The aim is to digitize the models created by designers and technical designers for exclusive brands, to adapt the garments in three dimensions to the avatars provided by NeXR, and at the same time to integrate them into the product development process. NeXR and IB Company KG want to complete this step together as well as test all the parameters necessary for an integrated solution.

Until now, there have been isolated solutions in the market for visualizing CAD pattern data, which, on the other hand, are not able to map the adaptation of the digitized garment to an avatar. IB Company KG is now taking a big step towards digitalization. Both partners are striving to extend the solution with other functionalities.

“The digitalization of the product development process of our exclusive brands offers enormous potential for its optimization, and we are very happy to work with our partner NeXR Technologies SE to realistically assess the possibilities of using realistic avatars in the process. product development, ”says Roland Schuler. , Director of Technical Product Management at IB Company KG.

Stefan Zsegora, Senior Vice President of NeXR Technologies, commented: “The partnership with IB Company KG once again highlights the range of use cases of Avatar-based applications. The solution for the fashion industry based on our AvatarCloud platform, NeXR Fashion, is very flexible. With the integration of avatars into digital product development processes, we are expanding the range of potential solutions for the industry.In addition, with IB Company KG and the integration of our avatars at an early stage in clothing design , we create the potential to provide all customers with an even easier virtual trial of the garments from the In-House collection later on.As already announced in our cooperation with H & MBeyond., we intend to enter the markets with products ready for use in the current financial year. With NeXR Fashion, we offer our partners innovative concepts of a new shopping experience for their customers. At the same time, we help our partners in their efforts to achieve greater efficiency and sustainability in the production process. Our development partnership with IB Company KG is another important step in this direction. “

For more information on NeXR Fashion, please visit nexr-technologies.com/nexr-fashion.

INTERNATIONAL BRAND COMPANY
IB Company KG (IBC) was founded in 2014 and, as a subsidiary of Peek & Cloppenburg * KG, Düsseldorf, is responsible for all activities related to the exclusive brands of the fashion retailer. Its range of tasks includes product development, procurement and production processes as well as the distribution of exclusive brands.

* There are two independent Peek & Cloppenburg companies with headquarters in Düsseldorf and Hamburg. This press release refers to Peek & Cloppenburg KG, Düsseldorf, whose stores can be found at www.peek-cloppenburg.de/standorte.

About NeXR Technologies
Berlin-based NeXR Technologies SE (XETRA: NXR) is a listed technology company that develops B2B solutions based on Extended Reality (XR) technology. The core of the company’s vision is to create an economy based on the widespread use of realistic 3D avatars, called digital twins. NeXR Technologies creates such avatars by scanning people and capturing precise body measurements, textures and movements. Relying on its two internally developed platforms, Avatar.Cloud and Event.Cloud, NeXR offers its partners innovative business solutions to their various issues. Avatar.Cloud provides accurate body imaging and measurement solutions through fitness tracking and dressing apps in virtual fitting rooms. Event.Cloud integrates Avatars through its virtual production studio into virtual reality environments using the Unreal engine and offers live and interactive events such as virtual concerts or educational formats in real virtual reality and streaming platforms like Twitch and Youtube. For more information, please visit www.nexr-technologies.com.

For more information, please contact:
NeXR Technologies SE
Sven Pauly, CROSS ALLIANCE communication GmbH

[email protected]
www.crossalliance.de

Telephone: +49 (0) 89 125 09 03-31

14.10.2021 Distribution of a Corporate News, transmitted by DGAP – a service of EQS Group AG.
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