Natalie Barbu, 25, is not just a lifestyle vlogger. She is a content planner, strategist and producer with a 360 degree focus on the industry. With her YouTube channel of 297,000 subscribers, her podcast “The Real Reel” and her social media consulting company, WeBloom Social, she’s unstoppable.
“The internet is a highlight, and you usually only see on people’s good days,” she told The Post. “While you want to share this and celebrate all of your heights, it’s also important to show people that you are not all you are. People compare themselves online – I’m guilty of that too – so it’s really important to be genuine and show all the time that it’s not real life.
“There are highs and there are lows. “
Barbu graduated from North Carolina State University with her BS in Industrial Engineering and transferred the skills and relationships she formed at the university to develop her new app, Rella, available for download this fall. . It’s an extension of his social media agency, WeBloom Social.
“I wanted a way to work across the influencer industry – to help brands connect with influencers and create campaigns that will reach their audience and help their business,” she adds. . “I’ve always worked as an influencer, so I wanted to help brands facilitate influencer relationships and brand deals. Many small businesses didn’t have access to these influencers for work, but WeBloom allows them to tap into them.
With her recent move to Miami, the autodidact is modernizing the 21st century approach to content creation – expanding across different platforms and maintaining the authenticity she’s known for. Her “Real Reel” podcast, both in name and in meaning, couldn’t be a more perfect example of her mission to share real stories.
“While I love listening to entrepreneurship-focused podcasts with multi-million dollar business owners, people sometimes gloss over their struggles and, while inspiring, they don’t feel that close.” , she said. “I wanted to interview my friend who is a doula, my cousin in high school and a photographer that I knew – it’s not because you don’t have a lot of followers or that you aren’t super rich. that you don’t have a story to tell. share.”
That’s not to say Barbu doesn’t feature established guests on his show either. Two of her favorite episodes are with Summer Fridays founder Marianna Hewitt and Remote HQ founder Waikit Lau. And, to this day, she still cherishes her podcast with her best friend who is a teacher.
“When I interview business-oriented people I tend to ask people about their backgrounds – their childhood, their first job, how they got into the industry – because I think it’s more relevant. that ‘Hey, I’m the CEO of this company,’ ”she explained.
Not only does Barbu bring value through glimpses of her intentional days, but she always tries to portray all of her passions in one video stream.
“I’m a very versatile person in the sense that I don’t want to just post about productivity, business and entrepreneurship,” she said. “I want my channel to have a holistic view of who I am, so I’ll post how I started a business, along with my beauty routine and fashion looks.”
Showcasing some of Barbu’s favorite fashion looks, essentials of her morning routine, and just items she can’t live without, read on to find out about the best products she loves.
Natalie’s Top 5 Favorite Products
Sony ZV-1 digital camera for content creators, $ 698
“My Sony camera is my number one, my absolute favorite because I go everywhere with it,” Barbu said. “It’s compact, so I can fit it in smaller bags, but it delivers great cinematic quality. “
AICook Citrus Juicer, $ 48.99 (originally $ 52.99)
“I juice three to five times a week and my juicer saves so much money,” she said. “If you go out and buy juice, it’s about $ 10. You can make a juice in the morning, keep it in the fridge and it is so easy to clean.
Kindle Paperwhite, $ 84.99 (originally $ 129.99)
“I thought I had to read a physical book, but my Kindle is so much nicer to have,” she said. “I love non-fiction books, especially those on entrepreneurship.”
Bala Weighted Bracelets Set, $ 39.20 (originally $ 49)
“I love Bala weighted bracelets and use them a lot with Melissa Wood Health workouts,” Barbu said. She said Wood’s Pilates workouts “completely transformed her fitness routine,” as well.
Our Place Always Pan, $ 145
“I don’t use anything other than my Always Pan,” she said. “I wash it about three times a day because I do everything on it. This is the best pan ever.
Natalie’s favorite products in her morning routine
Vital Proteins Collagen Peptide Powder, $ 42.98 (originally $ 49.99)
“I use Vital Proteins collagen in my coffee every morning,” said Barbu. “It helps grow my hair and nails and keep my skin clear. “
Don Flor coffee by Berni Bean Coffee Co., $ 19.99
“I use whole beans for coffee because I don’t have my Keurig or Nespresso anymore,” she said. “My best friend started a coffee business called Berni Beans, and I only use her beans. They are so good, durable, and support the rainforest. I try to support small businesses when I can.
Active x Revolve Leggings Set, $ 65
“My absolutely favorite workout sets are from Set Active,” she said. “I no longer wear non-sets.”
Half-gallon water bottle with H20 capsule, $ 30.99
“My half-gallon water bottle is something I take everywhere,” she says. “It has a strap on it so I wear it like a purse and it helps me drink more water throughout the day.”
Gisou Honey Infused Hair Oil, $ 87
“I love Gisou Hair Oil because it makes my hair look beautiful, wavy and not frizzy – especially in Miami with high humidity,” she said. “It makes my hair look beautiful without doing anything about it.”
Gisou also has a miniature version of the hair oil for $ 25.
Latme Ice Cream Roller, $ 12.99
“My ice roller stays cold long enough and deflates my face in the morning,” she said. “I freeze my face after my serum to help it absorb too.”
Official Whimsy Halcyon Botanical Serum, $ 95
“I love using oil-based serums on my face because it makes my skin glow all day long, even when I’m on my makeup,” she said.
Sun Bum SPF 30 Mineral Facial Sunscreen Cream, $ 14.39 (originally $ 17.99)
“I use Sun Bum Mineral Facial Tint with SPF 30 in the morning and it’s a great product in my morning skincare routine,” she said.
Natalie’s Favorite Lifestyle Products
Apple AirPods with Wireless Charging Case, $ 149.99 (originally $ 199)
“Whenever I work outside of my home I have to have my AirPods on because I have a lot of meetings throughout the day.”
Women’s Verdusa Sexy Triangle Two-Piece Bikini, $ 20.99
“Now that I’ve moved to Miami, I’m stocking up on swimwear,” she said. “Amazon’s are really affordable and of good quality. “
Fenty Beauty by Rihanna ‘Fenty Glow’ Universal Lip Illuminating Gloss Bomb, $ 19
“My favorite lip gloss is Fenty ‘Fenty Glow’ lip gloss,” she said. “It’s a shimmering pink nude and the best of Fenty.”
2021 11-inch Apple iPad Pro, $ 749 (originally $ 799)
“I do my thumbnails on my iPad Pro so it’s nice to have with me and one of my favorites,” she said.
Sennheiser Pro Audio e935 dynamic cardioid handheld microphone, $ 194.27 (originally $ 249)
“My podcast microphone is great because it’s portable so I can sit and record rather than being on a desk,” she said.
Veja + Net Sustain Campo leather and suede sneakers, $ 140
“I was a big Air Force 1 girl, but I’ve moved to Vejas now, which I love,” she said.
Revlon One-Step Hair Dryer and Volumizer, $ 39 (originally $ 59.99)
“It’s so easy to use my Revlon One-Step hairdryer,” she says. “Every time I go somewhere I only bring this because it’s so much easier to do my hair with that.”
Warby Parker Crystal Haskell Blue Light Goggles, $ 95
“I love my Warby Parker blue light blocking glasses because I’m always in front of the computer,” she said.