MARQUETTE, Mich. (WLUC) — Low clothing prices can be tempting to buy, especially with rising inflation costs. However, there may be a reason behind the low price.
Molly Birch, a student at NMU, said fast fashion is a term used to describe the apparel industry’s pattern of replicating high fashion designs.
“Because there are consumers who demand clothes at such high prices and we want it now and quickly, to look cute and fit well, but we don’t want to pay a lot of money for it,” Birch said. .
Due to strong consumer demand, Birch said fast fashion brands continue to produce items while underpaying workers in less developed countries.
“In those countries where the labor laws are already quite lax, it gives them this financial incentive to continue to have lax labor laws and continue to oppress these people,” Birch said.
Birch said examples include Shein, H&M and Forever 21. Fast fashion also has negative impacts on the environment.
Boomerang Retro & Relics owner Nick Dupras says the majority of mass-produced clothing ends up in the trash.
“The speed at which it passes through the system leads to massive discharges filled mostly with polyester,” Dupras said.
In order to combat fast fashion, retailers and consumers say people should buy second-hand.
“It’s easier and more fun than most people think. My way of doing things is economical. I save almost everything I own, otherwise, if I’m not saving, I’m supporting small businesses,” said Fancy Free owner Greta Hillstrom.
Dupras said to choose timeless, high-quality items.
“Many companies are known for making items and clothes that last, and by doing so, you get good quality clothes that will last for years,” Dupras said.
You can also buy second-hand stores online with websites like Poshmark.
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