Home Fashion Industry Financial Marimekko and adidas announce a new limited edition

Marimekko and adidas announce a new limited edition

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Marimekko Corporation, Press Release, March 15, 2022 at 11:00 a.m.

Finnish design house Marimekko and adidas, a global leader in the sporting goods industry, come together for a third limited-edition collaborative collection. The playful and expressive Spring/Summer 2022 collection continues to blend Marimekko’s printmaking artistry with adidas’ performance apparel expertise. The hero prints of the season are Unikko, Marimekko’s iconic floral print from 1964 by Maija Isola, as well as the Marimekko logo, which the company is lending as a print in a collaborative collection for the very first time.

The collection spans from sportswear to footwear, and like the previous two collections, the Spring/Summer 2022 collection embodies Marimekko and adidas’ shared commitment to implementing sustainable solutions, with key pieces from the collection made in part with recycled materials to help reduce environmental impact.

“We are honored to reunite with adidas for this third limited edition collaboration. Our iconic Unikko floral print and Marimekko logo take on a whole new dimension with vibrant primary colors on adidas’ innovative sportswear. Our lifelong mission at Marimekko is to bring joy into people’s daily lives, and we hope these bold, playful yet functional products will inspire and energize many,” says Rebekka Bay, Creative Director at Marimekko.

“This collaboration is about fun, functional and beautiful sportswear that embodies the design values ​​shared between adidas and Marimekko. In our ongoing journey to make sports a space for everyone, we hope this final drop will encourage the community to embrace the movement wellness, studio to street,” said Aimee Arana, adidas Global, Senior Vice President, Sportswear & Training.

The third adidas x Marimekko collection will be available from April, on adidas.com and at selected adidas stores and retailers worldwide.

Limited edition brand collaborations increase the international awareness of the Marimekko brand and thus support Marimekko’s international growth strategy. Additionally, brand collaboration collections typically generate licensing revenue for Marimekko. The first part of licensing revenue from the collaboration with adidas was recognized as revenue for Marimekko in EMEA in the first quarter of 2021.

Pictures: https://mediabank.marimekko.fi/l/Tf_7GwnTSHMD

Read more: https://www.marimekko.com/com_en/adidas-x-marimekko/campaign

Further information :
Asta Halme, Marimekko Communications
Phone. +358 9 7587 233
asta[email protected]

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About Marimekko
Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unrivaled printed fabrics gave it a strong and unique identity. In 2021, the company’s net sales amounted to 152 million euros and the product brand’s sales worldwide amounted to 376 million euros. Globally, there are approximately 150 Marimekko stores, and the online store serves customers in 35 countries. The main markets are Northern Europe, the Asia-Pacific region and North America. The Group employs around 410 people. The company’s stock is listed on Nasdaq Helsinki Ltd. www.marimekko.com

ABOUT ADIDAS
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with a mission to be the best sports brand in the world. As a leader in innovation and design, adidas designs the very best in high performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and haute couture lines.
For more information visit: adidas.com