Luxury jewelry brands join new sustainability initiative and set targets for 2030


The Cartier jewelry brand – which is part of the Richemont group – and the luxury conglomerate Kering, the parent company of Boucheron, Pomellato, Qeelin, Ulysse Nardin and Girard-Perregaux, have launched a new sustainable development project in collaboration with the Responsible Jewelery Council (RJC).

The Watch and Jewelery Initiative 2030 invites watch and jewelry companies “with a national and international footprint” to “embark on a collective journey towards a low-carbon future” by committing to a series of objectives.

Iris Van der Veken, RJC Executive Director, explained: “Businesses can be a force for positive change and impact by supporting a global economy that protects the people, the planet and the natural systems that support us. option.”

Based on the United Nations Sustainable Development Goals, the initiative will focus on achieving “science-based climate goals, protecting biodiversity, and innovating materials and business models” to protect employees. throughout the supply chain.

Cyrille Vigneron, Chairman and CEO of Cartier, said: “As the watchmaking and jewelry sector relies on the Earth’s precious resources and the know-how of people around the world within its value chains, the imperative to act together to create a more positive impact has become increasingly clear.

“We are delighted to join our efforts for a more sustainable industry … and to invite other industry players to join this initiative.”

Jean-François Palus, CEO of the Kering group, added: “We believe that luxury is inseparable from the highest environmental and social standards, and that it is our responsibility, as major luxury players, to ‘initiate the changes necessary to protect our planet … Only collective action can make the difference to transform our industry for the better. “

The initiative will produce regular reports and comply with government regulations.

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