As the co-founders of the cult global beauty brand Fresh, it’s safe to say that Lev Glazman and Alina Roytberg know a thing or two about fragrances. Their Sugar Lemon, Honeysuckle and other fragrances for the line are legendary.
Their latest foray as hoteliers took them all together in a new direction. The duo are behind The Maker, a chic boutique hotel in Hudson, New York that has already won over the most jaded travelers. Composed of 11 rooms, it has a destination cafe and restaurant and showcases vintage pieces and artwork from local and international artisans and craftsmen. It’s as elegant and fabulous as Lev and Alina themselves.
Now they’re going back to their roots with a collection of six neutral scents that evoke the experience of staying in a grand hotel. One is better than the other: Stag is rich and clean with its grapefruit and incense notes, Fire is smoky with its tobacco accord, Naked is light and romantic, and I could go on.
Instead, I’ll let Lev do the talking. Here is my recent interview with him:
After several years in the beauty business and as the founders of Fresh, which has become and remains a cult beauty brand, why did you decide to start a hotel?
Alina and I love to travel and have been fortunate to visit places all over the world. Having an innate curiosity and a passion for creation, we recognized for many years that there is white space in the hospitality industry. We have always loved and appreciated design, we wanted to share with the world our sensitivity and our unique point of view. Hospitality gives us the opportunity to create special experiences that evolve into a brand of lifestyle.
What is the concept of ownership? What are you trying to achieve?
Create an inspiring experience for guests in an intimate environment with our distinct bohemian sensibility. Our style celebrates different periods of art and design, and we’ve partnered with global and local artisans and craftspeople to create a highly organized space. So finally our guest visits the Maker, is very moved and wants to take our style home with them. This is why we see ourselves more than a hotel brand, but a lifestyle, where everything can become purchasable.
The hotel is Hudson. Why did you choose to open there? What do you find so appealing about the destination?
Hudson is a very special destination. It’s rich with various manufacturers from all walks of life – artisans, craftspeople, artists, designers. In addition to being a town, in a beautiful setting, surrounded by farms and the Catskills. It’s also 2 hours from New York City, where you can hop on a train at Penn Station and take a scenic ride down the Hudson River without a car. Not only is it close to the city, but its location is also central in the northeast, on the border of MA, CT and close to VT.
How did the hotel inspire the fragrances?
The collection is based on The Maker Hotel’s travel fantasies, such as liberation, sensuality, connection, love and trust. The power of perfume is the ability to transport you. Our intention is to reflect the sensual soul of our spaces in fragrances.
What made you decide to venture into beauty again?
My entry into beauty was motivated by my passion for perfumes. At Fresh, scent has always been central, creating a sensory experience with each product.
With The Maker, I had the opportunity to imagine perfumes that fit into this new world that we have created, very different from Fresh. The circle was complete where I was able to concentrate on my initial passion for perfume married to this new adventure.
How do The Maker fragrances reflect the personality of The Maker Hotel?
These fragrances are very sophisticated, complex, modern and unique. It’s like our spaces. Our clients always remember the different details of the design, try to compare it to a place they’ve been on their travels, but always say it’s like nowhere they’ve never been.
Describe the personality of the person wearing each scent.
We have inspirations behind every scent, imagining different characters with every story, but ultimately all of our scents are gender inclusive. Anyone interested in exploring and wearing each scent can do so. We say that the creator behind every scent is the wearer. They make the scent come alive, and it’s so individual.
Speaking of personality, tell me who is The Maker Hotel for? Couples looking for a romantic getaway? Families?
The Maker has a diverse clientele – it’s for anyone looking for a special and organized experience on their trip. We have couples, families, solo travelers so this attracts a real eclectic mix of clients.
Autumn and winter are an ideal time to visit the region. Tell us about your perfect weekend during these seasons which includes a stay at The Maker.
For the history of art, architecture and interiors, I love Olana, and fall is the perfect time of year to visit. For art, The School and Art Omi, which is art mixed with nature. Of course, there are some amazing shops on Warren Street, which sell furniture and fixtures from different eras. And besides The Maker, there are some great local restaurants including Bartlett House, our sister property and first hospitality adventure, bakery and kitchen in nearby Ghent.