Home Luxury brand Luxury fashion brand Balenciaga uses broken iPhones to invite guests to mixed reviews

Luxury fashion brand Balenciaga uses broken iPhones to invite guests to mixed reviews

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Top-ranked luxury fashion brand Balenciaga used broken Apple iPhones to invite guests to its Fall/Winter 2022 show at Paris Fashion Week

Balenciaga uses broken iPhones to invite guests.Twitter/@bryanboy

Invitations for weddings, events or even birthdays present themselves in the most unique way these days. Whether it is the traditional paper or digital invitation, everything has changed over time. With innovative ideas and creative methods, people have time and time again surprised the world with their unique invitations.

Topping the charts, luxury fashion brand Balenciaga used broken Apple iPhones to invite guests to its Fall/Winter 2022 show at Paris Fashion Week. Yes, you read that right !

According to a Daily mail report, each iPhone used as an invitation was engraved with the date and time of the French brand’s show at Paris Fashion Week. “Please find personalized information on the back of this phone. This is a true artifact of the year 2022,” the invitation reads.

Later in the invite, the company mentioned that the phone is non-functional and should be used for display purposes only. The French fashion brand has also certified that the phone is not artificially made but made from years of use and later neglect.

The brand’s 360 degree show took place on March 6 (Sunday) and was also streamed live for fans around the world.

Photos of the invite were shared by Filipino fashion blogger and socialite Bryan Boy after which it went viral.

Check out the invite here:

Boy’s post shows that iPhone devices with cracked screens were sent as invites.

Since going viral, the photos have garnered a plethora of reactions from social media users around the world. Some absolutely loved the original invite, while others were left confused and not so impressed. Few even called the idea “cool” and “out of the box”, while some also found the concept dated.

For the uninitiated, Balenciaga has time and time again grabbed headlines for its creative publicity stunts as well as its outlandish designs. This year too, they did the same.

Last year during Fashion Week, the Paris-based luxury fashion company showed off a high-heeled version of Crocs’ famous clogs. Even before that, the brand’s $3,000 bag and $1,290 shirt had been heavily criticized for their price and design on social media.