Luxury Brand Prada Hosts Crossover Campaign at Shanghai Wet Market | Life

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The Italian luxury brand Prada has embarked on a cross-campaign with a Shanghai market. – Photo via Twitter / @MissXQ

KUALA LUMPUR, October 12 – A wet market in Shanghai has gone viral on social media for bagging products in Prada packaging.

World time reported that Wuzhong Market in Xuhui District has seen hordes of influencers come to take photos, live stream and pose with produce during the recent National Day holiday.

Products sold at the market were wrapped in paper printed with the brand name.

The buyers also received a paper bag with the Prada logo when they purchased more than 20 yuan (RM12.93) of items.

The campaign, which ended on Sunday, was part of the Italian luxury fashion brand’s crossover campaign.

During the campaign, which started last month, it was not the vegetables that customers were looking for, but the packaging and bags with the brand’s logo.

A buyer, identified by his last name Wang, said the bags were not available elsewhere, even if you paid 50 yuan (RM32.32) elsewhere.

The campaign brought dynamic activity to the market, with more visitors than ever.

“Now it has attracted more young people,” a buyer named Liu reportedly said.

“I am happy to see that the campaign has transformed the grocery market into an art gallery, making grocery shopping a spiritual pleasure. .

“You see the asparagus and celery in the beautiful packaging. They are like works of art.

A vegetable seller, however, was not happy with the countryside.

“I hope it can end as soon as possible.

“Sales haven’t increased much,” he said.

“Most people come for pictures, but not many people actually buy anything.

“They also like to throw in the vegetables. “

The popularity of the market during the campaign is understandable with the insatiable thirst for luxury among the Chinese.

Prada’s sales on the Chinese mainland increased 77% this year, according to the group’s financial results as of June 30.


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