RED BANK, NJ – May 23, 2022 – (
Laura Ashley and LowTides Ocean Products announce their collaboration for durable and stylish beach gear. The iconic brand with a history of nearly 70 years in the fashion industry has teamed up with LowTides Ocean Products for the first time with its exclusive limited edition collection, launching May 23, 2022, online at www.lowtidesop .com, in select retail stores nationwide and at www.lauraashleyusa.com.
The Laura Ashley x LowTides collaboration is an effortless celebration of coastal style. With historic prints, bold stripes and colorful patterns, the collection showcases the global brand’s iconic prints and its commitment to more sustainable developments. Family-owned, New Jersey-based Low Tide Ocean Products is thrilled to bring its eco-friendly alternatives to beachgoers with nostalgic and playful prints from Laura Ashley, Grande’s beloved fashion and lifestyle brand. -Brittany. The product line will include premium LowTides beach chairs built with recycled ocean plastics, and beach towels and blankets made from REPREVE post-consumer recyclables.
“By collaborating with LowTides, we can expand our sustainable offerings to include beach and outdoor products made from ocean-bound plastics,” said Penne Cairoli, President of Laura Ashley, Inc. (Americas). “LowTides has captured the essence of Laura Ashley and incorporated our signature prints into a truly innovative collection.”
Both romantic and feminine, Laura Ashley’s quintessential style is characterized by whimsical, floral and geometric patterns. The world famous line debuted in 1953 and is named after the Welsh fashion icon and founder. Laura and her husband Bernard started printing small textiles from their kitchen table. The designs quickly flourished and today Laura Ashley can be found in over 18,000 store doors across North America, bringing her British flair and sophistication to the United States and its seaside.
“The Laura Ashley brand has made an indelible impression on the American fashion industry. Most people I know, myself included, grew up with clothes, beds and walls adorned with their prints. Their practice of quality products and style is one that LowTides emulates. In creating each item, we push the boundaries of recycled materials with the goal of reinventing beach chairs and beach accessories by making them stylish, enjoyable and durable,” says Elizabeth Ackmann, co-founder and chief marketing officer.
Now in its third season, LowTides Ocean Products has avoided over 24,000 pounds. plastic from entering the oceans. Their modern beach chairs, towels and apparel are made with recycled oceans and recycled plastics and are available on their website as well as several participating retail stores in Delaware, Florida, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Rhode Island, South Carolina and Virginia.
LowTides Ocean Products
Co-founder / Marketing Director
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LowTides Ocean Products Announces Collaboration with Iconic Fashion Brand Laura Ashley