Inspired by Padukone’s laid-back and effortlessly sexy athleisure style, the collection features enhanced dyeing techniques, hybrid silhouettes and utilitarian elements in a mix of inspiring colors and earthy neutrals. Drawing inspiration from the expressive style of the 1970s, the collection is a little looser, a little looser but unmistakably Levi’s®️.
“For me, the second season of my collaboration with Levi’s® is what summer really looks like; bright, cheerful and happy. It’s a reflection of my personal style married to the quintessence of Levi’s®️,” said Deepika Padukone.
Standout pieces from the collection feature an ensemble of the moment that gets a summery, almost DIY upgrade. It also features a 90s-inspired Levi’s® trucker and high-rise tapered fit and extra-wide fit in water-dipped Indigo or rainbow marbling throughout.
Denim is an integral part of this collection. It comes in the form of vintage-inspired, super-versatile high-waisted jeans that fit in with global trends. Loose high waisted jeans for women with a trendy high waisted look that emphasizes the waist with a loose, relaxed fit.
“To co-create and collaborate with one of India’s biggest fashion icons to bring to life a collection that reflects our shared values of authenticity and simplicity. We are thrilled with the season of this iconic collaboration. This season is fresh, youthful and energetic while remaining an uncompromising blend of Deepika and Levi’s®.” says Arunkumar Nath, Acting Managing Director and Chief Financial Officer – South Asia, Middle East and Africa at Levi Strauss & Co.
This collection is tied together by summer essentials like tie-dyes in bright pops of color as well as a range of earth-toned shirts and tops. Committing further to a new love of comfort with style, there is a range of hybrid and elevated dresses and tracksuits. The collab also draws on Padukone’s love of the classics with a twist and includes a blazer and cropped set, dramatic sleeve shirts and pleats to jumpsuits, all grounded in earthy and neutral tones. .
In line with the Levi’s brands commitment to sustainability, the Levi’s®️ x Deepika Padukone collaboration is done responsibly in line with Levi’s® commitment to sustainability. Over 60% of the collaboration line is sustainably sourced with 100% of the line produced ethically. Composed of organic cotton, super soft Tencel made from wood pulp, cotton hemp and denim produced with the brand’s water
The Levi’s® x Deepika Padukone Collaboration 2.0 will be available at Levi’s® outlets, Levi.in and select partner e-commerce platforms.