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Letter from the HTSI editor: how to say “yes”

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HTSI Editor Jo Ellison © Marili Andre

This week’s issue was inspired, in large part, by the HTSI assistant deputy editor Alex Tyndall – or, in fact, his mother. Katy Tyndall wrote to me last winter with a fairly common question: What should she wear to her eldest son’s spring wedding?

Having worked in fashion for nearly 15 years now, female readers only ask me for two styling tips. The first relates to what fit of jeans is currently considered fashionable (which right now I would say super wide and baggy, like an early 2000s rapper, or straight and 90s flavors – a classic Levi’s , for example, – with a cut baring the ankles). The other question concerns what to wear to weddings, a sartorial conundrum that still seems to make our heads spin. Guys want to know where to buy a suit at a good price that will see them through a wedding season – that period in their late twenties and early thirties when there seems to be a wedding every weekend. The girlfriends agonize over dress codes that range from summer casual to evening glamour, and go anywhere from a rainy registry office in Chelsea to a Tuscan cathedral or a soggy marquee in a field. As wedding ceremonies have become more relaxed, spontaneous, or exotic, the uniforms that accompany such occasions have actually become more complicated. Once upon a time there was a guy who could just put on a morning suit, while the girls stared at a fascinator. Today’s weddings have their own unique specifications for what guests should wear.

Essential style for the mother of the bride

Essential style for the mother of the bride © Edd Horder

Costumes for the serial wedding guest

Costumes for the serial wedding guest © Edd Horder

With this in mind, we have tried to offer solutions for all kinds of wedding requirements. As someone who’s never nailed a “second-hand” outfit—I’m torn between looking ridiculously over-fashionable or miserably austere—I’m very careful. The second wedding outfit in particular is named after me: maybe it’s time for my (very first and only) husband and I to renew our vows?

Alexandre Arnault (left) and Anthony Ledru at Tiffany

Alexandre Arnault (left) and Anthony Ledru at Tiffany © Weston Wells

Engagement rings are also being reinvented. Less inclined to go the traditional route by opting for a large solitaire, today’s couples are getting creative with their choices. Vivienne Becker watches a new department which allows couples to carve their own bespoke piece from a rough diamond, while Jessica Beresford pulls together a bunch of more unusual bands. For many couples, however, the wedding journey begins with the presentation of a duck egg-colored box. Founded in 1837, Tiffany & Co first became synonymous with engagement rings when Charles Lewis Tiffany invented the “Tiffany Setting” diamond ring in 1886. The setting became an industry-wide standard and the jeweler benefited from the subsequent craze for diamonds as the groom’s stone. The brand is entering a new era of invention under its owners LVMH: here, Lauren Indvik talk to Alexandre Arnault and Anthony Ledru on their bold ambitions to disrupt the jewelry market, transform the flagship, attract Gen-Z consumers and reposition the brand. It might sound bold to hear new leaders discuss their goal of making the jeweler more inclusive and lifestyle-focused. But given that Tiffany was initially built on selling “fancy goods” and stationery, I’m sure it’s a strategy the founders would approve of.

The race towards more “lifestyle” luxury goods was launched in Milan in February when I was invited to see Ferrari AW22 fashion line. Conceived by creative director Rocco Iannone, this new Ferrari venture hopes to engage a new demographic of consumers – particularly women – who may not have had a relationship with the brand before. It’s a trend increasingly seen from automakers including Porsche, Bugatti and McLaren, and I’m curious to see what happens: the offerings are very subtle for what I would usually associate with the F1 crowd. Anyway, I hope that doesn’t mean pit-stop style becomes tasteful – I’m more into a crimson leather jumpsuit adorned with a gigantic prancing horse logo.

@jellison22

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