Kilian Jornet launches his new brand, NNormal

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World-renowned mountaineer and professional trail runner Kilian Jornet made its big announcement by teaming up with Spanish fashion footwear company Camper to launch its new brand NNormal: an outdoor sportswear brand, designed and tested between the shores of Mallorca, Spain and the fjords of Norway. The first products presented will be shoes for trail running and hiking.

NNormal’s first products will launch this fall, with a mission to create functional, built-to-explode, performance-driven gear and products. The idea behind it came from a combination of Jornet’s roots growing up outside of Barcelona and his life now in Rauma, Norway.

All of the outdoor products that will be released in the fall have been designed in Mallorca and tested in Norway. The first one The NNormal product will launch in Fall 2022 in Europe and North America via nnormal.com and independent outdoor and running stores.

Jornet has won almost every major ultramarathon, such as the Ultra-Trail du Mont-Blanc (UTMB) and the Hardrock 100, on several occasions, and he has set course records at both; in 2011 he won the Western States 100. The Spanish rider also has an impressive mountaineering background, with several FKTs in the Alps and other speed climbs during his Peaks of my life book project.