Global clothing brand targets 2022 as its biggest, most profitable year of all time
INDOCHINO Kansas City
INDOCHINO Kansas City
VANCOUVER, British Columbia, December 16, 2021 (GLOBE NEWSWIRE) – INDOCHINO, the global leader in bespoke clothing, has announced milestones the company expects to achieve in 2022. These include expansion into women’s clothing, eclipsing 100 outlets and dramatically increasing its share of the men’s bridal wear market as the brand predicts 2022 to be a year of growth and profitability.
“We’re always looking for new ways to improve our experience and deliver quality, affordable, bespoke options to a generation of men, and now women, so I’m excited about what next year will bring. Said Drew Green, President and CEO of INDOCHINO. “We are very proud of 2021, and there are many positive indicators that 2022 will be our biggest year to date with our expansion into womenswear, increasing our business footprint and our core experience helping fuel our growth for decades to come. “
INDOCHINO will launch its first women’s clothing line in 2022, targeting a whole new demographic. Organically, INDOCHINO is already attracting many women who find a successful fit using its men’s model, and this decision follows many comments from people looking for bespoke and personalized clothing made from a dedicated model for men. women.
“We know that many women are looking for well-tailored tailored clothing that doesn’t cost a fortune and that there is simply no bespoke brand of women’s clothing comparable to INDOCHINO on the market,” Green continued. “We had been looking to meet this need for years, but we wanted to make sure that the time was right, that we could do it right and that the brand was ready, so I’m excited to share the news that we will be presenting our first collection. of women’s clothing next year. “
To boost its growth and make its retail experience more accessible, INDOCHINO will exceed 100 locations in 2022. The company plans to expand into new markets such as New Mexico, Kentucky and Alabama, all by continuing to expand its presence in important existing markets such as New York and California.
INDOCHINO currently has 79 locations across North America, offering personalized service where customers are professionally measured and design their unique suits, shirts, casual wear and outerwear. The new stores will be in both stand-alone INDOCHINO showrooms and Nordstrom stores, as the brand continues to develop its partnership with the luxury department store.
INDOCHINO will focus on increasing the market share of men’s wedding wear in 2022. This follows a strong increase in sales of personalized wedding wear in 2021, with wedding dates to date 79% above the company’s highest benchmark.
In November alone, wedding dates increased by 141% compared to 2019, signaling that INDOCHINO’s wedding business will continue to grow in the new year. This correlates with reports that 2022 is expected to be the most important year for weddings since 1984 * and the brand is looking to capitalize on the boom, aiming to be widely recognized as the clothing expert of men’s wedding.
To support the coming wedding season, INDOCHINO will introduce more fabrics and product features for the bride and groom. Sales of tuxedos, a mainstay of formal weddings, increased 93% in 2021 compared to 2019, and launching in 2022, customers will have the flexibility to design any suit fabric as a tuxedo. Customers can also look forward to an expanded assortment of its most popular on-going fabric collections, providing bridal customers with even more choices throughout the year.
* https: //wedding.report/index.cfm/action/blog/view/post/pid/1606/title/2021_Covid_19_Wedding_Market_Update
As a world leader in made-to-measure clothing, INDOCHINO has developed the shopping experience of the future. Born from the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail business by making custom tailored clothing on a massive scale.
Customers shop online or in person at INDOCHINO showrooms, taking on the role of designer to select every detail of their garments and make them truly unique. These are tailor-made and shipped to their door, hassle-free.
Image 1: INDOCHINO Kansas City
INDOCHINO’s plans for 2022 include expansion into womenswear, eclipsing 100 retail outlets, and significantly increasing its share of the mens bridal wear market.
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