How shapewear, like spanx and skims, went from underwear to high fashion

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“IT’S REGRETTABLE that nature has a bad sense of humor, ”Beverly Hills plastic surgeon Dr. Robert Rey told Women’s Wear Daily in 2007. The star of the“ Dr. 90210 ”reality show continued: “Even the thinnest women have love handles.” His then new brand, Dr. Rey’s Shapewear, was designed to “help” women achieve the type of thinning he performed surgically. Back then, shapewear – stretchy, often compressive lingerie designed to smooth the figure – was a corrective tool meant to be tucked away under your regular clothes. Just like you wouldn’t go to work with button cream visible on your chin. , you wouldn’t venture outside with visible form underwear, or even discuss it. Dr. Rey’s quote underscored the shameful nature of the product at that time. The doctor’s office did not respond to inquiries. requests for comments.

In 2021, the shapewear could not be more visible. Not only are millions of American women making it an underwear staple, but sports have become an unexpected trend. Thanks in large part to Skims, the heavyweight of a $ 1.6 billion shapewear company that Kim Kardashian West launched in 2019, compression bodysuits, tops and leggings have become incredibly popular as clothing. real. One of the hottest outfits this summer for women was a black, brown, or tan high-necked bodysuit, worn with a pair of jeans. And on TikTok, we can see shapewear Gen-Z devotees, clad in bodysuits and leggings, twirling like so many slick baby seals.


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