Home Fashion products Hanoi Launches Voting Program to Select Consumers’ Favorite Vietnamese Products | Company

Hanoi Launches Voting Program to Select Consumers’ Favorite Vietnamese Products | Company

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Tran Thi Phuong Lan, Acting Director of Hanoi Department of Industry and Commerce, speaks at the event (Photo: VNA)

Hanoi (VNA) – The Hanoi Department of Industry and Commerce launched a voting program select consumers
most popular vietnamese products in 2022.

This is an annual activity in response to the campaign “Vietnamese favor the use of Vietnamese products” launched by the Politburo of the Party Central Committee, aimed at encouraging domestic enterprises to produce quality products and create marks for
locally made products.

The voting program also aims to promote the links between demand and supply, as well as between consumers and businesses, thus strengthening the position of local products in the internal market.

During the launch on July 28, Tran Thi Phuong Lan, acting director of the department, said that after many editions, the municipal steering committee of the program has been continuously expanding the scope of participants and adjusting the voting methods to ensure easy access. and an unbiased assessment of the vote.

Goods subject to consumer voting cover products and services produced and supplied by legally registered enterprises and cooperatives based not only in Hanoi but also in other provinces and cities across the country.

Products must come from industry sectors; Fashion Accessories; interior construction-furniture; pharmaceutical products; household chemicals-cosmetics; stationery-learning materials; arts and crafts; agro-sylvo-fisheries products; Goods OCOP (One Commune, One Product); and the food. banking services; tourism; media; and transport; among others.

The services targeted are those of finance, banking, insurance, payment, e-commerce; tourism, catering; education, training; telecommunications, IT; logistic transport; communication and organization of events.

The vote will take place by October.

Winning products will receive a certificate and be featured in Hanoi’s trade promotion publications, while their producers can use the title “Consumer’s Favorite Vietnamese Product” for them in their advertisements.

Last year, 213 products and services from 150 companies in Hanoi were chosen as the favorite Vietnamese products by customers.

The “Vietnamese prioritize the use of Vietnamese products” campaign was launched by the Politburo in 2009 to promote patriotism and foster the production of high-quality and competitive Vietnamese-made products, helping to meet the demand for domestic consumption and export.

Many activities have been organized across the country over the past few years in response to the campaign. The campaign produced positive results, helping to curb inflation, stabilize the macro-economy and balance supply and demand. It has also helped to shift domestic consumer and business awareness of domestically produced products.

According to the Ministry of Industry and Trade (MoIT), Vietnamese products account for 90% of goods sold in domestic-owned outlets and 60-96% of foreign supermarkets in Vietnam, showing that more Vietnamese consumers choose Vietnamese products.

In traditional retail channels, the proportion of Vietnamese products in markets and grocery stores is at least 60%. In particular, since the outbreak of COVID-19, 76% of Vietnamese consumers tend to favor domestic products, especially those with guaranteed quality and health benefits.

In association with the “Vietnamese People Prioritize Vietnamese Products” campaign for the period 2021 – 2025, the Prime Minister issued Decision 386/QD-TTg on March 17, 2021, to approve a domestic market development project.

This project aims to maintain the percentage of solid Vietnamese products at over 85% in modern distribution channels and over 80% in traditional channels such as markets and grocery stores.

To develop the domestic market and sustain the participation of Vietnamese products in distribution channels, it has designed four major sets of solutions and policies: supporting the development of stable and sustainable distribution systems for Vietnamese products; establish national programs linking manufacturers and traders to local distributors and outlets; help companies access sources of capital to upgrade technology, improve product quality and reduce production costs; and strengthen market surveillance and consumer protection./.