Sustainability has become the norm in the furniture world, but for a business it has been for a long time.
The Spanish brand Andreu World was established in 1955 as a sustainable chair company and has grown to manufacture other furniture.
“We create furniture for the hotel industry and residential use; this is the origin ”, says Jesus Llinares, CEO of Andreu World. “The founder, Francisco Andreu, has always integrated the forest.
Today the company has a factory in Navarre, Spain, next to its own reforested forest. “We have been reforesting from the start,” says Llinares. “We want products that are quality sustainable, furniture that has longevity in its life, but with a contemporary design.”
The company changed its name to Andreu World in the 1970s, as the company wanted to expand and export worldwide. Today, Andreu World is present in more than 70 companies and has factories in Valencia and Navarre, in the north and south of Spain.
“It’s about technical mastery and sustainability,” says Llinares. “We always want to change the world with design, just like the brand was founded 65 years ago.”
The company was founded by Spanish furniture designer Francisco Andreu shortly after he started making furniture in his father’s cabinetry. He learned to build chairs at the age of 17.
Back then, the biggest retail trend was elitist and uncomfortable Modernist chairs, which is why its first chair, the Model 1, was designed to be both functional and comfortable. Andreu then went on to design Scandinavian-inspired chairs like the popular Model 123 in 1963.
As Andreu once said: “Chairs are our raison d’être.
The Adela Rex is an armchair designed by French designer Philippe Starck, made in two versions, oak and walnut plywood. For this project, each chair is made from 100% pure, slow-growing wood from reforested forests and harvested on the company’s land in Navarro. The plywood used in these chairs is 100% FSC certified, which is considered the gold standard for wood harvested from responsibly managed and environmentally friendly forests.
“I shared the philosophy, principles and values of our company, and Philippe Starck saw the potential to work with us,” says Llinares. “The Adela Rex can be used in a living room or spare bedroom at home, even in the office or in a hotel or restaurant. It’s also comfortable; it’s corporate and casual.
The chair is designed for the circular economy, which aims to tackle a natural resource, like wood, and use it for a product, while minimizing waste and leaving a minimal carbon footprint.
“The chair is durable, end to end,” says Llinares. “By not using screws or metal, just wood, its high precision and at the same time its high resistance. Combined with artisanal techniques, we achieve affordable and sophisticated results.
“This chair is easier to recycle because it can be easily taken apart into pieces for reuse,” he says. “The design is durable because of the quality. It’s contemporary and it will last a long time.
The parts of the chair fit together without any screws or fasteners, the seat and backrest interlocking. Each part can be separated and recycled or reused at the end of its life.
As Starck explained on his website: “We want wood in our lives, it is a basic human need to be surrounded by signs that remind us of nature and predict the future.
The Adela Rex chair starts at US $ 1,100. The packaging is 100% recyclable and the delivery is free internationally.
WHAT IS THE GOOD?
The chair is certified by the International Organization for Standardization and is accredited by the American National Standards Institute. All of Andreu World’s products have the international eco-design certification, which means that they have been produced from start to finish with low energy consumption.
“We are fully committed to sustainability in our philosophy,” says Llinares. “This is one of our fundamental principles. We use the main energy of wood and then use renewable energies as a source. We are investing in solar sources. We do eco-design. We consider the raw materials and the uniqueness of the design elements.
For Llinares, plywood is an underestimated material for luxury designer furniture. “It’s super durable,” he says. “We used it with tables. It is a natural product. It is not solid wood, but it can take shapes like a sculpture.
“We want to become circulars in five years, by 2025 at the latest,” says Llinares. “We measure our carbon footprint in all of our products. Our goal is not only to become circular, but carbon neutral. We own a forest and by using it to make chairs and furniture we can be one of the best companies in our industry with a low carbon footprint.