Home Fashion products Gigi’s Boutique & Eats is hosting a grand reopening on Nine Mile Road

Gigi’s Boutique & Eats is hosting a grand reopening on Nine Mile Road

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When Debra Fortson and her daughter Madison Williams first opened Gigi’s Consignment & Boutique in the midst of a global pandemic, they knew it was going to be tough.

“Then Hurricane Sally hit three weeks later,” Fortson said. “We got through it. I said to my daughter, ‘If we can survive these obstacles, we can survive anything.’ »

Gigi’s Boutique & Eats, located at 2 E. Nine Mile Road, Suite 9, Pensacola, has a new name, a new look and more space for the wide variety of fashion and home items that Fortson and Williams have to offer.

“We were originally Gigi’s Consignment & Boutique, but that didn’t really reflect who we are, so we changed it to Gigi’s Boutique & Eats,” Fortson said. “Gigi’s Boutique & Eats goes off the tongue easier. Especially now that we have food to improve the shopping experience for our new and old customers. »

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To celebrate the renaming and rebranding, Fortson and Williams held a grand reopening event last Saturday to mark the occasion. After months of renovations, painting the walls pink and remodeling the locker rooms, Fortson and Williams now have the room they need to accommodate all the newcomers arriving each week.

“We’ve been working hard since February to get everything in place,” Fortson said.

Small bites, such as chicken salad and croissants, custom charcuterie boards, coffee, soft drinks and adult drinks for ages 21 and up are now served at Gigi’s Boutique & Eats.

“Girls don’t want to eat a lot of heavy stuff,” Fortson said. “So we wanted to offer something light so they could relax and feel at home while they shop. We have a very eclectic collection that reflects mine and Madison’s style.

Gigi's Boutique & Eats, located at 2 E. Nine Mile Road in Pensacola, has a new name, a new look, a variety of fashion and home items, and now, food and drink options.

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Graphic tees with the likes of Dolly Parton and Post Malone displayed prominently on separate displays serve as examples of how mother and daughter’s differing styles still complement each other. Even though they never thought they would go into business, they both attribute each other’s strengths to their success.

“Madison is very artistic and has a great eye for putting things together,” Fortson said. “She’s also on TikTok a lot and has a great sense of knowing what the trends are and executing them.”

Despite the ever-changing looks and trends, there’s one thing that will always be the same: putting family first. To the left of the exit counter are two photos, one of Fortson and Williams, and the other of Fortson’s granddaughter, reminding customers that there is a family behind the counter serving them.

Gigi's Boutique & Eats, located at 2 E. Nine Mile Road in Pensacola, has a new name, a new look, a variety of fashion and home items, and now, food and drink options.

“After all, everyone loves a Gigi,” Fortson said.

Gigi’s Boutique & Eats is open Monday through Saturday, 10 a.m. to 6 p.m. For more information, visit www.gigisboutiquepensacola.company.site or call 850-898-3303.

Kalyn Wolfe is a freelance columnist for the News Journal. Send new business tips to [email protected]