From digital clothing to algo-fueled trends, technology will change the way we create, sell and consume fashion

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Many are calling 2021 the year of fashion NFTs, after Gucci and Burberry decided to jump into non-fungible tokens.

Synopsis

Jaspreet Chandok, head of RISE Fashion & Lifestyle, says the pandemic has accelerated the cycle of technology adoption by consumers. “Over the past year, designers, fashion retailers and fashion platforms like ours have shifted to phygital and omnichannel models. The focus should now be on creating strong distribution and supply chains to meet this growing demand. “

When designer JJ Valaya says technology is becoming the backbone of just about everything and for everyone, he insists we’re only scratching the surface when it comes to intersections. of technology with fashion. “We are witnessing the first steps of technology in fashion, with the switch to digital. We are in a new, digital world with everything in the palm of our hand. The future, he said, is increasingly phygital – a

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