Matt GleavesCunard’s new commercial vice-president – North America and Australasia, underscored the importance of North America as an increasingly key market for Cunard, citing the opportunity for 40% growth potential in the United States and Canada with the introduction of Queen Anne to the fleet. The addition of a fourth vessel to the fleet offers Cunard the opportunity to increase the number of departures by Alaska, Australia and Japan. Investments in advertising and promotions and increased support for the travel advisor community are underway to develop potential new markets.
Gleaves said: “As we enter the next chapter in Cunard’s history, Queen Anne provides a platform to evolve the future of the brand and deliver reinvented Cunard signature experiences to new audiences. We are confident in the North American market and believe there are significant opportunities for growth. Queen Anne will celebrate what makes Cunard so special in a way relevant to today’s luxury traveler, appealing to both our existing loyal customers and those sailing with us for the first time.”
of Queen Anne housing designs were also announced at Seatrade today. Between tradition and contemporary luxury, Queen Anne celebrates influential design styles from the past and present. World-renowned designers David Collins Studio, Richmond International and Sybille de Margerie have joined forces under the leadership of Creative Director Adam D. Tihany’s direction to create an extraordinary and thoughtful reference design – inspiring a new way to travel at sea.
Talent portfolios include luxury hotels, spas, restaurants and bars, as well as high-end yachts and large private residences. For the first time David Collins Studio and Sybille de Margerie bring their land-based expertise to the ship’s experience. The main concept was founded on heritage, craftsmanship, storytelling, style and innovation. These five pillars eventually became the ship’s design DNA and, therefore, the designers’ driving force of inspiration, working together in unison.
The design teams spent time in Liverpool immersing themselves in the Cunard archives to uncover details of former Cunard ships preserved for decades and to reinterpret the Cunard Art Deco design for the future. No stone has been left unturned, from iconic advertising posters, brochure covers and plans of the great outdoors of early ships inspired by Cunard’s deco, to deliver a ship concept that rivals the very best in hospitality lived on land.
Lewis Taylordesign director at David Collins Studio, commented: “We had the unique opportunity to explore the fascinating treasure of the Cunard archives that resides in the University of Liverpool and provides a wealth of photographs, on-board parts, layout details, materials, fabrics, patterns and textures, as well as business and marketing materials, including menus and other ephemera. This experience was central to the design inspiration for Queen Anne.”
Each cabin category on Queen Anne has a distinct design direction and inspiration. Britannia Staterooms comprise the majority of onboard accommodation and celebrate the deep blue of the ocean, shimmering with flashes of gold to reflect the sun. The cabins feature fascinating three-dimensional paper-cut deco frames celebrating deco motifs from Cunard’s history. Bespoke wallcoverings feature a printed pattern inspired by Cunard’s crest and laurel with still life photographs of historic Cunard artifacts in a bold and colorful presentation.
The Princess Grill suites are swathed in sumptuous Cunard red and gold tones and warm wooden furnishings. And the ship’s first category, the Queens Grill, has a bold art deco design using luxurious materials in deep purple and wood tones intended for refined relaxation and entertaining.
The Grand and Master suites are designed as luxury residences in subtle shades of green, purple, taupe and gray, framed in wood and marble, intended to be a private enclave for entertaining friends on board. Each of the top six suites is named after an iconic waterway that has been significant to Cunard throughout its history, including Mersey, Solent, Boston, Hudson, Halifax and Clyde. Even the bathrooms will feature a series of black and white photos documenting the construction of Queen Annecreated by a world famous photographer Michael Mann.
The Grand Lobby is the focal point where Cunard’s new deco design anchors and echoes throughout every space of the ship. Overall, the design of Queen Anne is an evolution of the rest of the fleet and will be an exciting and bolder contemporary take on Cunard’s design.
Cunard continues its rich legacy by honoring the names of every reigning queen over the past millennium: Mary, Victoria, Elizabeth and now, Queen Anne. Queen Anne heralded in a new era of culture and design emulating what Cunard stands for today: a deep commitment to the arts and innovation with a sense of style and tradition that stands the test of time.
For more information about Cunard or to book travel, contact your travel consultant, call Cunard at 1-800-728-6273 or visit cunard.com.
For travel agents interested in more information, please contact your Business Development Manager, visit OneSource, or call Cunard toll-free at 1-800-528-6273.
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Cunard is a luxury British cruise line renowned for creating unforgettable experiences around the world. Cunard has been a leading passenger ship operator on the North Atlantic since 1840, celebrating an incredible 182 years of operation. Pioneering transatlantic travel for generations, Cunard is world class. The Cunard experience is built on fine dining, hand-picked entertainment and exceptional service. From five-star dining and in-suite dining to inspiring speakers, library and film screenings, every detail has been meticulously designed to make the experience unforgettable. Destinations include Europethe Caribbeanthe Far East and Australia.
There are currently three Cunard ships, queen mary 2, queen elizabeth and queen victoria and a fourth ship, Queen Annewill enter service in early 2024. The investment is part of the company’s ambitious plans for Cunard’s future globally and will mark the first time since 1999 that Cunard will have four vessels in simultaneous service.
Cunard is based at Carnival House in Southampton and since 1998 owned by Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK).
Cunard’s photograph is available online at https://cunard.assetbank-server.com
E-mail: [email protected]
For more information about Cunard, contact:
Jackie ChaseCunard, [email protected]310.926.7686,
Cindy AdamsMGA Media Group, [email protected]917.282.2464
SOURCE Cunard line