“I will not compromise on the price because the integrity of what we create is sacrosanct. It is not an accessible model,” says ace designer Sabyasachi Mukerjee.
Ace couturier Sabyasachi Mukherjee is not only busy designing suits for celebrity couples on their big day – Alia Bhatt and Ranbir Kapoor being the most recent – but the fashion designer is also making noise on social media for his association with Starbucks .
The acclaimed Indian designer has teamed up with Tata Starbucks for a limited edition collection featuring a range of lifestyle drinkware including ceramic mugs and stainless steel tumblers.
For Sabyasachi, this partnership is special in many ways as it not only reminds her of her early days in the fashion industry, but also because it supports a special initiative.
“We love collaborating with like-minded brands where philosophy and values align. And what could be more beloved or iconic than Starbucks. Back then, as a young designer looking for my way and my brand in New York, my day started at Starbucks.
“But what I love most about this particular collaboration is that it goes beyond merch. We have come together to support and amplify Educate Girls and the amazing work they do. And educate the little girl is a cause that is close to my heart, ”said the creator First post.
Sabyasachi’s design philosophy is very simple and clear: Personalized imperfection of the human hand.” The deserts, gypsies, prostitutes, ancient textiles and cultural traditions of his hometown of Kolkata were an inspiration for this designer who believes “clothing should just be an extension of your intellect.”
Sabyasachi has traveled a career path that has taken him into the fashion circles of Milan, Japan, Tokyo and New York to name a few. Not to be missed, his unique contribution has been the use of indigenous methods like bandhani i have to working, block printing, hand dyeing, etc. in the construction of modern silhouettes.
Keeping this in mind, its Starbucks collection also features its iconic rendition of the Toile de Jouy, with flora and fauna native to Bengal. “The Sabyasachi Art Foundation has always played an important role in our collaborations, and I wanted to pay homage to Bengal through the Sundarbans and its natural flora and fauna. I am very proud of my Bengal roots,” the designer said.
For Sushant Dash, CEO of Tata Starbucks, Sabyasachi was a natural choice as both brands resonate with a sense of purpose, are loved by consumers and represent the mark of quality in their respective fields. “It was not only an opportunity to design beautiful merchandise for both iconic brands, but also to partner together to be a force for good,” he said.
However, it is often seen that when two reputable brands collaborate, their creative ideologies are compromised. But with this partnership, they wanted the design to evoke a sense of pride, be modern in its approach and at the same time, inspire with its craftsmanship, Dash said.
Sabyasachi also believes that “when you know who you are and what makes you, you – you tell it to yourself”. “There is an honesty in repetition. When we sat down on the drawing board, we wanted to celebrate the hearts of both brands,” said the designer, who has also had successful associations with brands Christian Louboutin, ForeverMark, Thomas Goode, Pottery Barn, Asian Paints, L’oreal, and H&M. He also launched a jewelry line at Bergdorf Goodman and opened a new jewelry store in Mumbai.
In fact, along with Christian Louboutin, he designed bespoke shoes for Deepika Padukone-Ranveer Singh’s wedding. After their first collaboration in 2015, they imagine a collection of shoes and bags in 2016.
The designer has faced many bricks for his overpriced collections, but he does not regret being called an inaccessible brand.
When asked if his multiple associations with distinctive brands were a step in reaching customers who want to own a Sabyasachi piece, he replied first post, “As a luxury brand, I am committed to craftsmanship, heritage, value and the best quality.
And I won’t compromise on price because the integrity of what we create is sacrosanct. It is not an accessible model.
However, he says the beauty of collaborations is that he can work with someone who works in a different model and has scale. “We are thinking about our collaborations, either to increase accessibility, or to create visibility for Indian craftsmanship and luxury, or to help strengthen India’s presence in sectors where we are underrepresented, or to create an impact for causes that are close to our hearts,” said the couturier.
Finally, any advice for the trolls?
“No advice,” Sabyasachi said, adding, “When you become a public figure or a brand, people will have their opinions, good or bad. And I welcome and respect feedback, whether it’s positive or negative. But you have to balance it with knowing who you are and being true to yourself.