American artist Daniel Arsham, whose megahit “future relic” sculptures have made him a go-to doctor for the fashion industry, is launching his own fashion label. Objects IV Life, as it’s known, debuts with an inaugural collection of rugged outerwear, jeans and accessories, including a pair of steel-toed work boots. The brand is a joint venture with Stefano Martinetto of London-based brand incubator Tomorrow, which has also bolstered designers Martine Rose and A-Cold-Wall*. Samuel Ross. Her inaugural collection debuted today at Kith’s Parisian flagship and on the brand’s website.
“Objects IV Life is an evolving proof of concept, an endless work in progress, a tangible manifesto for change: you are the vehicle,” Arsham said in a press release, evoking the utopian spirit of other brands in avant-garde streetwear like Scott Sternberg. Entireworld, now closed, and the work-in-progress spirit of Virgil Abloh’s Off-White. In her artistic practice, Arsham plays on the idea of pop culture and posterity; he renders contemporary pop culture artifacts – like a Pokémon card or a DeLorean – in durable materials like concrete and resin to resemble classic marble sculptures, which are often pre-eroded with jagged pockets of gemstones pastel. The muted color palette of his work informs the debut collection of Objects IV Life (Arsham, BoF reports, is colorblind), which comes in cool, stony neutrals and pale pinks, blues, and greens.
Arsham, although not a designer by trade, has become a sought-after collaborator in the fashion world, working with brands such as Kith (Arsham designed all of their stores), Adidas, Uniqlo and LVMH Dior brands. , Rimowa and Tiffany. These projects have put him in good company with other successful artists, such as Takashi Murakami and Kaws, who manage to maintain a top position in the art world and serious credibility with discerning consumers at the same time. time. “The audience is really wide, from serious collectors to children,” Martinetto said. BoF, saying he believes Objects IV Life can evolve to rival the cult status of brands such as Jacquemus, Dries Van Noten and Ami. “It’s not a fashionable project.”