After nearly 60 years of stability, BMW and luxury tuner brand Alpina are finally getting married, with the former announcing an acquisition deal expected to close in 2025.
Alpina’s roots date back to the 1960s, when the typewriter and textile maker began producing performance carburettors and crankshafts for BMW vehicles – which is reflected in the brand’s crest – and eventually , full-fledged racing vehicles. Over the decades, the partnership between automaker and tuner has grown, with Alpina now taking the chassis straight from BMW’s assembly line for modification. Alpina’s focus has also shifted from racing to building luxury grand touring vehicles, such as the Alpina B8 Gran Coupé and the.
Pending German antitrust and regulatory approval, the current partnership between BMW and Alpina will extend until December 31, 2025. BMW will continue to supply vehicles to Alpina for final manufacturing and modification with a powertrain, a unique chassis, aerodynamics and interior. BMW said: “The Bovensiepen family-owned company will continue to use its engineering expertise in the development, manufacture and sale of BMW Alpina vehicles under the existing cooperation until the end of 2025.” Alpina’s service, parts and accessories business will also continue to operate independently with existing staff.
However, after 2025, remaining Alpina staff will be offered new positions within the BMW Group and Alpina’s current brand, brands and vehicle program will be terminated and integrated into the BMW mothership. BMW cites the “transformation towards electromobility and increasing regulations worldwide” as potential risks for small series manufacturers like Alpina, calling “emissions legislation, software validation and requirements in driver assistance and monitoring systems” as hurdles the BMW Group will help the boutique brand navigate.
Here in the States, you’d be forgiven for thinking that Alpina was already a BMW sub-brand. Bimmer already deals with the import, sale and maintenance of Alpina vehicles. For example, the Alpina B8 Gran Coupé is sold here as the BMW Alpina B8 Gran Coupe, which you can build and order using BMW’s web configurator.
In the brands’ homeland – where Alpina has remained, until now, an independently recognized automaker with its own European network – we don’t yet know what the BMW/Alpina relationship will look like after 2025 if approved. Will it look like the US model where Alpina is treated as a high end luxury designation or as a-ultraluxe sub-brand? Only time will tell.