Home Luxury brand A sneak peek at luxury brand Omega’s very first photoshoot in Pakistan

A sneak peek at luxury brand Omega’s very first photoshoot in Pakistan


The internationally renowned luxury watch brand “Omega” successfully entered the Pakistani market and held its photo shoot in the country for the very first time. Many famous names from around the world have represented the prestigious Swiss watchmaker, including Nicole Kidman, George Clooney, Daniel Craig and Eddie Redmayne. And the talent chosen by the brand for a shoot in Pakistan is model Mushk Kaleem.

Marking Omega’s very first filming in Pakistan for its eyewear, jewelry, watches and accessories, this is a milestone, made possible by the highly talented Pakistani team who have worked hard to achieve international standards. The whole team was made up of Pakistanis from the production team to the model. This in itself is an achievement that has allowed Pakistani talent to shine and secure a place in the international spotlight.

Mushk Kaleem

The photo shoot for Omega opened the doors for other international brands of similar stature to come to Pakistan and work with our resources. It will also encourage other global brands to trust and appreciate the unique talent we have to execute similar projects.

Omega SA is a Swiss luxury watchmaker based in Biel / Bienne, Switzerland. Omega has been the official timekeeper of the Olympic Games since 1932. James Bond has worn it in films since 1995; Other famous Omega carriers, past and present, include Buzz Aldrin, President John F. Kennedy, Elvis Presley, and Prince William.

Here’s a look at the photoshoot: