Home American fashion company A pro-gun and anti-abortion supplier against an American cult brand with an Instagram account

A pro-gun and anti-abortion supplier against an American cult brand with an Instagram account

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“I made the decision to stop buying from Uline because I didn’t want our dollars going to people who held ultra-conservative positions and exercised their wealth to advance candidates and laws against the abortion, gun laws, LGBTQ and transgender rights. In 2019, we replaced our packaging with EcoEnclose, a 100% recycled paper packaging made in the USA, a company committed to sustainability,” says Araks Yeramyan, Founder and Creative Director of Araks.

Clare Vivier, the designer of accessories brand Clare V, says she is also looking for alternatives. “As a founder – and as a company – we are dedicated to upholding women’s rights and common sense gun laws in the product we make and the causes we support,” says Vivier. “I was so happy to see that Rachel Comey found and generously shared a replacement for Uline, as we were actively looking to find another supplier that more closely reflects our values. »

Comey, whose brand is independently owned, says she’s been aware of Uline’s policy for years, but finding a substitute — especially for specific cardboard shipping materials — had proven difficult. A team member discovered Refuse Uline, a website that offers links to company information as well as resources and alternatives. “We wanted to share the news because we imagined many other small brands like me were ordering from them and I wanted to share some options. There’s nothing worse than feeling a little helpless in a situation, and that is what we felt for years without having options.

Verena von Pfetten, co-founder of lifestyle brand Gossamer, also says that in some ways, there’s no getting around Uline. “Unfortunately, due to their size and influence, we found that Uline was stifling most packaging everywhere, to the point where some of our partners actually refused our requests to find an alternate source,” von Pfetten says. “While it’s not always possible to completely avoid Uline’s monopoly hold on the market, we believe it’s important to pay the extra cost of working with better companies, especially those that offer sustainable and environmentally friendly solutions. She named East Coast Packaging and Salazar as alternatives.

Comey found her new suppliers, The Boxery and Paper Mart, through Refuse Uline, which she tagged in the Instagram post. She says she also looked for other criteria, including suppliers offering recycled materials. “We are thrilled to be the ones looking after its cardboard needs on the West Coast. We have always been an inclusive, high-integrity company and believe in equality for all,” says Allison McGuire, vice- president of marketing for Paper Mart.

Fashion brands have taken active political stances as consumers increasingly expect brands to reflect their values. Brands such as Estée Lauder offered employee support for abortion access following the outcome of Roe v Wade; while designer Tory Burch has been outspoken about her views on women’s rights. Comey’s move differs in that it offers its resources open-access to the wider fashion community. The answer spoke for itself, she said.

“It’s clear how many other people had that in mind too,” Comey says. “I certainly don’t want to come off as greenwashing – I try with everything social and political to make it workable. This is an honest part here and a resource for people. I’m sure some customers don’t like it but whatever, bye. The benefit outweighs the risk. »

Rachel Cernansky contributed reporting.

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