Aston Martin is a beloved luxury car maker for many real people, in part because of James Bond. Aston Martin is a famous automobile manufacturer. However, he hasn’t sold a lot of cars lately. That’s where the 2021 Aston Martin DBX comes in, and as Aston Martin’s first SUV, it just might save the company.
A bad year for Aston Martin
2020 was a bad year for a lot of people, and it was also true for businesses. But, in Aston Martin’s case, it seemed like the coronavirus pandemic (COVID-19) was accelerating the inevitable. Aston Martin didn’t sell as many cars before the pandemic, and in 2020 it was selling even fewer. This is where the DBX was supposed to come in for the British company.
The DBX, Aston Martin’s first SUV, was supposed to breathe new life into the brand. However, it was not clear if the DBX could do this. In the first half of 2020, Aston Martin lost a lot of money. Not only that, but the British automaker also cut around 500 jobs in the summer of 2020. This has led many to speculate on when the renowned company will finally be sold.
The 2021 Aston Martin DBX might save the day after all
According to Reuters, the DBX has indeed sold very well for Aston Martin. Overall, sales are up 224% from last year and as such Aston Martin’s revenue has improved significantly. That said, the DBX hasn’t stopped Aston Martin from continuing to lose money overall, but it has put a band-aid on the losses for now.
According to Reuters, Aston Martin recorded a pre-tax loss of around $ 314 million in the first half of 2020. However, thanks to sales of DBX, Aston Martin’s pre-tax loss was only $ 126 million. Aston Martin is not out of the woods yet, and it still has a way to go before it can turn a profit. However, strong sales of the DBX show a way forward for the British automaker.
Overall, according to Reuters, Aston Martin has sold as many DBXs as expected. In the first half of 2021, Aston Martin sold 2,901 cars, and the DBX accounted for more than half of that number. Aston Martin hopes to sell at least 6,000 vehicles by the end of 2021, and the DBX would represent a significant portion of that number.
An overview of DBX
The fact that the DBX has been a success shouldn’t be too surprising. It’s still an Aston Martin, and as fans might expect, it’s a pretty sporty SUV. The DBX is fitted with a 4.0-liter twin-turbo V8 engine, courtesy of Mercedes. This powerful V8 develops 542 horsepower and 516 lb-ft of torque, allowing the DBX to go from 0 to 100 km / h in just 4.3 seconds. It will also peak at around 181 mph.
While some customers buy an Aston Martin for its performance, others spend their hard-earned money on more than that. The DBX starts at around $ 177,000, so of course it comes with a few features.
For example, not only does the DBX have a premium interior that uses a lot of luxurious and comfortable materials, it is also advanced. It comes with a 12.3 inch touchscreen and 360 degree camera system. The best part is its size. Since it is an SUV, the DBX allows Aston Martin fans to have a practical car that can be used for everyday driving.
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